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Facebook Marketing

Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing , best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost! Crafting your Facebook profile for maximum impact Getting into the Facebook community: crucial dos and don’ts Joining the right Facebook Groups—or starting your own Creating a Facebook blog that attracts paying customers Promoting products and services with free

Media Content

Profit from Facebook! http://www.dropshippers.co.za/

High-Impact, Low-Cost Social Marketing That Works! http://www.dropshippers.co.za/

With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost! http://www.dropshippers.co.za/

Crafting your Facebook profile for maximum impact
Getting into the Facebook community: crucial dos and don’ts
Joining the right Facebook Groups—or starting your own
Creating a Facebook blog that attracts paying customers
Promoting products and services with free Facebook Marketplace classifieds
Hosting your own Facebook events: from company picnics to concerts
Successfully advertising on Facebook, without overspending
Promoting your business within today’s most popular Facebook applications
Tracking the results of your advertising
Using brand-new viral video marketing techniques
Driving even more Web traffic to your Facebook pages
Building your own Facebook applications

http://www.dropshippers.co.za/

Introduction 1 http://www.dropshippers.co.za/

1 Targeting Your Profile 5 http://www.dropshippers.co.za/

Welcome to Facebook Marketing 5 http://www.dropshippers.co.za/

Welcome to Facebook 7 http://www.dropshippers.co.za/

Getting Started with Facebook 8 http://www.dropshippers.co.za/

The Profile Tab 12 http://www.dropshippers.co.za/

Across the Top 13 http://www.dropshippers.co.za/

The Search Bar 15 http://www.dropshippers.co.za/

Name, Photo, Networks, and Status 18 http://www.dropshippers.co.za/

The Mini-Feed Section 19 http://www.dropshippers.co.za/

The Friends and Friends in Other Networks Sections 19 http://www.dropshippers.co.za/

The Photos Section 21 http://www.dropshippers.co.za/

The Groups Section 23 http://www.dropshippers.co.za/

The Information Section 24 http://www.dropshippers.co.za/

The Education and Work Section 24 http://www.dropshippers.co.za/

The Gifts Section 25 http://www.dropshippers.co.za/

The Wall Section 25 http://www.dropshippers.co.za/

Editing Your Profile 25 http://www.dropshippers.co.za/

Setting Profile Privacy 27 http://www.dropshippers.co.za/

The Friends Tab 31 http://www.dropshippers.co.za/

Searching for Friends 31 http://www.dropshippers.co.za/

Managing Your Friends 33 http://www.dropshippers.co.za/

Creating Friend Lists 35 http://www.dropshippers.co.za/

The Inbox Tab 37 http://www.dropshippers.co.za/

Reading Messages 38 http://www.dropshippers.co.za/

Avoiding Spam 39 http://www.dropshippers.co.za/

Reading Notifications 39 http://www.dropshippers.co.za/

Composing Messages 40 http://www.dropshippers.co.za/

Getting Help 41 http://www.dropshippers.co.za/

2 Facebook Groups 45 http://www.dropshippers.co.za/

Welcome to Facebook Groups 45 http://www.dropshippers.co.za/

Messaging Your Members 46 http://www.dropshippers.co.za/

A Word About Spam 46 http://www.dropshippers.co.za/

Joining Facebook Groups 47 http://www.dropshippers.co.za/

What Groups Are Available? 47 http://www.dropshippers.co.za/

Taking a Look at a Group 51 http://www.dropshippers.co.za/

How Do I Join a Group? 54 http://www.dropshippers.co.za/

Which Groups Can I Join? 54 http://www.dropshippers.co.za/

Creating Your Own Facebook Groups 55 http://www.dropshippers.co.za/

Creating Your Group 57 http://www.dropshippers.co.za/

Customizing Your Group 58 http://www.dropshippers.co.za/

Inviting Friends to Join Your Group 61 http://www.dropshippers.co.za/

Seeing Your New Group 65 http://www.dropshippers.co.za/

Managing Your New Group 67 http://www.dropshippers.co.za/

Deleting a Group 70 http://www.dropshippers.co.za/

3 Creating Your Own Pages 71 http://www.dropshippers.co.za/

Welcome to Facebook Pages 71 http://www.dropshippers.co.za/

Pages from a Marketing Perspective 72 http://www.dropshippers.co.za/

Viral Marketing with Pages 73 http://www.dropshippers.co.za/

Page Authenticity 74 http://www.dropshippers.co.za/

Finding Pages 75 http://www.dropshippers.co.za/

Searching for Pages 76 http://www.dropshippers.co.za/

Browsing Pages by Type 78 http://www.dropshippers.co.za/

Browsing All Pages 79 http://www.dropshippers.co.za/

Becoming a Fan of a Page 80 http://www.dropshippers.co.za/

Examining a Page 83 http://www.dropshippers.co.za/

Sharing a Page 85 http://www.dropshippers.co.za/

Creating Your Own Page 88 http://www.dropshippers.co.za/

Examining Your New Page 92 http://www.dropshippers.co.za/

Editing Your Page 94 http://www.dropshippers.co.za/

Updating Your Fans 98 http://www.dropshippers.co.za/

Promoting Your Page 99 http://www.dropshippers.co.za/

4 Hosting Your Own Facebook Events 101 http://www.dropshippers.co.za/

Welcome to Facebook Events 101 http://www.dropshippers.co.za/

All About Facebook Events 102 http://www.dropshippers.co.za/

Checking Out Your Friends’ Events 103 http://www.dropshippers.co.za/

Taking a Look at an Event 104 http://www.dropshippers.co.za/

The Information Section 106 http://www.dropshippers.co.za/

The Description Section 107 http://www.dropshippers.co.za/

The Other Information Section 109 http://www.dropshippers.co.za/

The Photos,Video, and Posted Items Section 109 http://www.dropshippers.co.za/

The Confirmed Guests Section 109 http://www.dropshippers.co.za/

The Other Invites Section 109 http://www.dropshippers.co.za/

The Wall 110 http://www.dropshippers.co.za/

The Event Type and Admins Section 110 http://www.dropshippers.co.za/

Adding an Event to Your Event List 110 http://www.dropshippers.co.za/

Browsing for Events 113 http://www.dropshippers.co.za/

Searching for Events 113 http://www.dropshippers.co.za/

Creating an Event 115 http://www.dropshippers.co.za/

Customizing an Event 117 http://www.dropshippers.co.za/

Uploading the Image for the Event 118 http://www.dropshippers.co.za/

Setting Event Options 118 http://www.dropshippers.co.za/

Setting Event Access 119 http://www.dropshippers.co.za/

Inviting People to Your Event 119 http://www.dropshippers.co.za/

Seeing Your Event 122 http://www.dropshippers.co.za/

Managing and Publicizing Your Event 124 http://www.dropshippers.co.za/

Message All Guests 124 http://www.dropshippers.co.za/

Invite People to Come 124 http://www.dropshippers.co.za/

Edit Event 126 http://www.dropshippers.co.za/

5 Introducing Advertising 129 http://www.dropshippers.co.za/

Welcome to Advertising 129 http://www.dropshippers.co.za/

News Feed Advertising with Posted Items 131 http://www.dropshippers.co.za/

Posting Items from External Sites 131 http://www.dropshippers.co.za/

Posting Items from Facebook 134 http://www.dropshippers.co.za/

Posting Items with the Share on Facebook Button 135 http://www.dropshippers.co.za/

Posting Items from Partner Websites 135 http://www.dropshippers.co.za/

Deleting Posts 137 http://www.dropshippers.co.za/

Using Ads 139 http://www.dropshippers.co.za/

There Are Ads, and Then There Are Social Ads 139 http://www.dropshippers.co.za/

Cost Per Click or Cost Per Thousand? 141 http://www.dropshippers.co.za/

Bidding for Ad Presentation 141 http://www.dropshippers.co.za/

Creating an Ad 142 http://www.dropshippers.co.za/

Setting Up Your Account 142 http://www.dropshippers.co.za/

Starting Your Ad 143 http://www.dropshippers.co.za/

Choosing What to Advertise 144 http://www.dropshippers.co.za/

Choosing Your Audience 145 http://www.dropshippers.co.za/

Creating the Ad 147 http://www.dropshippers.co.za/

Setting the Budget for Your Ad 151 http://www.dropshippers.co.za/

Review Your Ad 153 http://www.dropshippers.co.za/

Congratulations 154 http://www.dropshippers.co.za/

6 Optimizing and Monitoring Your Advertising 157 http://www.dropshippers.co.za/

Understanding Your Campaign 158 http://www.dropshippers.co.za/

Tuning the Number of Impressions 159 http://www.dropshippers.co.za/

Tuning the Click-Through Ratio 160 http://www.dropshippers.co.za/

Tuning the Average CPC 160 http://www.dropshippers.co.za/

Getting an Ad’s Daily Details 161 http://www.dropshippers.co.za/

Changing Your Ad’s Settings 163 http://www.dropshippers.co.za/

Changing Your Bid 163 http://www.dropshippers.co.za/

Changing Your Budget 163 http://www.dropshippers.co.za/

Pausing or Deleting Your Ad 164 http://www.dropshippers.co.za/

Modifying Your Ad 164 http://www.dropshippers.co.za/

Checking Your Billing 166 http://www.dropshippers.co.za/

Your Daily Spending Limit 166 http://www.dropshippers.co.za/

Integrated Solutions 167 http://www.dropshippers.co.za/

Exporting Your Campaign’s Performance 168 http://www.dropshippers.co.za/

Using Campaign Insights for Pages 170 http://www.dropshippers.co.za/

Page Views 171 http://www.dropshippers.co.za/

Unique Users 171 http://www.dropshippers.co.za/

Wall Posts 171 http://www.dropshippers.co.za/

Discussion Topics 171 http://www.dropshippers.co.za/

Reviews 171 http://www.dropshippers.co.za/

Photo Views 172 http://www.dropshippers.co.za/

Video Plays 172 http://www.dropshippers.co.za/

Optimizing for Your Target Audience 172 http://www.dropshippers.co.za/

Determining Your Target Audience Size 172 http://www.dropshippers.co.za/

Selecting Keywords 175 http://www.dropshippers.co.za/

Some Facebook Ad Facts 175 http://www.dropshippers.co.za/

Onsite or Offsite Landing Pages 176 http://www.dropshippers.co.za/

7 Using the Marketplace 177 http://www.dropshippers.co.za/

Introducing the Marketplace 177 http://www.dropshippers.co.za/

Taking a Look at the Marketplace 178 http://www.dropshippers.co.za/

Marketplace Categories 178 http://www.dropshippers.co.za/

Looking at a Category 179 http://www.dropshippers.co.za/

Looking at an Ad 180 http://www.dropshippers.co.za/

Searching for Items 181 http://www.dropshippers.co.za/

Browsing Other Regions and Networks 182 http://www.dropshippers.co.za/

Creating a Listing 185 http://www.dropshippers.co.za/

Listing an Item for Sale 185 http://www.dropshippers.co.za/

Managing Your Listing 191 http://www.dropshippers.co.za/

Users Can List the Items They Want 193 http://www.dropshippers.co.za/

8 Beacon, Polls, and Networks 199 http://www.dropshippers.co.za/

Introducing Beacon 199 http://www.dropshippers.co.za/

Introducing Facebook Polls 201 http://www.dropshippers.co.za/

All About Facebook Polls 202 http://www.dropshippers.co.za/

Targeting Your Poll 202 http://www.dropshippers.co.za/

Creating and Running a Poll 203 http://www.dropshippers.co.za/

Monitoring a Poll 205 http://www.dropshippers.co.za/

Getting the Demographics of Your Poll Respondents 207 http://www.dropshippers.co.za/

More Facts About Polls 208 http://www.dropshippers.co.za/

Using Facebook Network Pages 209 http://www.dropshippers.co.za/

Joining Networks 210 http://www.dropshippers.co.za/

Accessing Network Pages 212 http://www.dropshippers.co.za/

Posting on Network Pages 215 http://www.dropshippers.co.za/

Creating Your Own Networks 217 http://www.dropshippers.co.za/

9 Facebook Applications 221 http://www.dropshippers.co.za/

Introducing Applications 221 http://www.dropshippers.co.za/

Extend Your Contacts 222 http://www.dropshippers.co.za/

Advertise Using Prebuilt Applications 222 http://www.dropshippers.co.za/

Have a Custom Application Developed 223 http://www.dropshippers.co.za/

Write Your Own Application 223 http://www.dropshippers.co.za/

Finding Facebook Applications 224 http://www.dropshippers.co.za/

Using the Facebook Application Directory 224 http://www.dropshippers.co.za/

Looking at an Application 227 http://www.dropshippers.co.za/

Adding an Application 227 http://www.dropshippers.co.za/

Managing Your Applications 230 http://www.dropshippers.co.za/

Using Prebuilt Applications 237 http://www.dropshippers.co.za/

Advertising in Prebuilt Facebook Applications 237 http://www.dropshippers.co.za/

Gaining Exposure Through Apps 241 http://www.dropshippers.co.za/

Having Custom Apps Developed 242 http://www.dropshippers.co.za/

10 Developing Your Own Applications 245 http://www.dropshippers.co.za/

Creating a New Application 245 http://www.dropshippers.co.za/

Writing the Game 246 http://www.dropshippers.co.za/

Creating the Begin Function 247 http://www.dropshippers.co.za/

Creating the Guess Function 247 http://www.dropshippers.co.za/

Testing the Game 249 http://www.dropshippers.co.za/

Installing the Developer Facebook Application 250 http://www.dropshippers.co.za/

Using the Developer Application 251 http://www.dropshippers.co.za/

Converting the Game into a Facebook Application 253 http://www.dropshippers.co.za/

Filling out the Application Configuration Form 253 http://www.dropshippers.co.za/

Installing and Testing the Game 257 http://www.dropshippers.co.za/

Working with the Facebook API 259 http://www.dropshippers.co.za/

Facebook and Developers 263 http://www.dropshippers.co.za/

Index 265 http://www.dropshippers.co.za/

About the Author

Steven Holzner is the award-winning author of 112 books and has been a contributing editor at PC Magazine. His books have sold three million copies and have been translated into 18 languages.He specializes in web topics such as Facebook. He has been marketing his own companies on the Web for years, using marketplace experience; banner ads; Google,Yahoo!, and MSN pay-per-click campaigns; viral marketing; Usenet marketing; and more. He’s a web entrepreneur and has three online companies, which keep him busy. http://www.dropshippers.co.za/

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