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"Financial literacy is an important and neglected subject in most people’s education. Jenny Luesby’s book helps address this knowledge gap in a lively and comprehensive way."Jane Fuller, Journalist, Financial Times "Jenny Luesby has expertly pulled back the curtain that divides the real world from the murky virtual reality jungle prowled by business journalists. What she reveals is a must-read for anyone who wants or needs to understand the way in which flows of financial information influence all our lives." Jonathan Prynn, City Correspondent, London Evening Standard "The new literacy is financial literacy and The Word On Business is its bible. It shows us why business writing matters and how to do it. Practical, witty, relevant and jargon free." Lucy Kellaway, Journalist, Financial Times The role of the business journalist is becoming more important as the appetite for information grows. This book will give practitioners much more food for thought."Roland Gribben, Business Editor
"Financial literacy is an important and neglected subject in most people’s education. Jenny Luesby’s book helps address this knowledge gap in a lively and comprehensive way."Jane Fuller, Journalist, Financial Times "Jenny Luesby has expertly pulled back the curtain that divides the real world from the murky virtual reality jungle prowled by business journalists. What she reveals is a must-read for anyone who wants or needs to understand the way in which flows of financial information influence all our lives." Jonathan Prynn, City Correspondent, London Evening Standard "The new literacy is financial literacy and The Word On Business is its bible. It shows us why business writing matters and how to do it. Practical, witty, relevant and jargon free." Lucy Kellaway, Journalist, Financial Times The role of the business journalist is becoming more important as the appetite for information grows. This book will give practitioners much more food for thought."Roland Gribben, Business Editor, The Daily Telegraph, 1967-1999 "Essential reading for all would be financial journalists and for those who have to deal with them." David Brewerton, Partner, Brunswick Group Limited "’Business News’ as Jenny Luesby puts it is extremely powerful: too powerful to be left in the hands of those who don’t understand it. This book is an invaluable guide to the complex world of business reporting." Hugh Lewin, Director, Institute for the Advancement of Journalists, Johannesburg "I am thrilled to bits by it. This is the kind of book I have been look for, for ages. It does what it asks journalists to do: explain things in simple, easily accessible language, thus proving the very point it is trying to make." Peter Prüfert, Director, International Institute for Journalism, Germany http://www.dropshippers.co.za/
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