European Media in the Digital

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• Product ID: B17018944

European Media in the Digital

This introductory textbook for Media and Communication Studies students is designed to encourage observation and evaluation of the European media in the digital age, enabling students to grasp key concepts and gain a broad and clear overview of the area. It also introduces the principal debates, developments (legislative, commercial, political and technological) and issues shaping the European media today, and examines in depth the mass media, digital media, the internet and new media policy. Understanding today’s media scene from print to audiovisual needs a wider view and this book helps make comprehensible the European media within a broader global media landscape. The text is pedagogically rich and explores a variety of approaches to help the reader gain a better understanding of the European media world. Students are encouraged to start thinking about statistics, relating this to economics, analysing regulations, and combining media theories with theories of European Union

Author

Richard Rooke

Publishing Date

Apr 2009

Binding

Paperback

Pages

288 Pages

European Media in the Digital Age - Analysis and Approaches

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Media Ownership

..is transforming media and communications industries worldwide, and media companies are keen to..

New Media Cultures

..by a website, which complements the books and enables students to develop their understanding..

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• Letters E-M (EM)
• Letters E-M-I (EMI)

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