Content Strategy for the Web

Discounted and wholesale priced Content Strategy for the Web by Kristina Halvorson (Paperback) available at South Africa..

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Content Strategy for the Web
South Africa Language

Content Strategy for the Web

Barcode
  • Product ID: B43427077
Package Size
22.6cm x 17.5cm x 1.3cm
Gross Weight
310g
Author
Kristina Halvorson
Format
Paperback
Pages
192
Width
175.00 mm
Height
226.00 mm
Thickness
13.00 mm
ISBN
9780321620064
ISBN10
0321620062
BISAC Category Code
COM060000
Dewey
006.7
Nielsen BookScan Product Class
S10.2
BIC Subject Category
UVX
Publisher
Pearson Education (US)
Publication date
12 August 2009

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Content Strategy for the Web

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain.. More
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FAQ

About this book, the "Content Strategy for the Web" author(s):
Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specializing in content strategy and writing for the web. Widely recognized as one of the country's leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike. In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. She lives in St. Paul, Minnesota with her husband and two children.

Description

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver.. http://www.dropshippers.co.za/

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