Content Strategy for the Web

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• Product ID: B43427077

Content Strategy for the Web

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• Product ID: B43427077

Package Size

22.6cm x 17.5cm x 1.3cm

Gross Weight

310g

Author

Kristina Halvorson

Format

Paperback

Pages

192

Width

175.00 mm

Height

226.00 mm

Thickness

13.00 mm

ISBN

9780321620064

ISBN10

0321620062

BISAC Category Code

COM060000

Dewey

006.7

Nielsen BookScan Product Class

S10.2

BIC Subject Category

UVX

Publisher

Pearson Education (US)

Publication date

12 August 2009

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FAQ

About this book, the "Content Strategy for the Web" author(s):

Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specializing in content strategy and writing for the web. Widely recognized as one of the country's leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike. In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. She lives in St. Paul, Minnesota with her husband and two children.

Description

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver.. http://www.dropshippers.co.za/

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