Retail Marketing and Branding

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• Product ID: B51780658

Retail Marketing and Branding

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• Product ID: B51780658

Package Size

23.3cm x 16.1cm x 2.3cm

Gross Weight

602g

Author

Jesko Perrey

Author

Dennis Spillecke

Format

Hardback

Pages

318

Width

161.00 mm

Height

233.00 mm

Thickness

23.00 mm

ISBN

9780470979662

ISBN10

0470979666

Publisher

John Wiley and Sons Ltd

Publication date

17 December 2010

Country

United Kingdom

City

Chichester

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Add to Cart Retail Marketing and Branding: A Definitive Guide to Maximizing ROI by Jesko Perrey (Hardback)

	Title: Retail Marketing and Branding Subtitle: A Definitive Guide to Maximizing ROI Illustrations note: Illustrations Imprint name: John.. Buy 1 at wholesale price, make ~ 230% profit by reselling at market price ?up to R1200.

Description

• Title: Retail Marketing and Branding
• Subtitle: A Definitive Guide to Maximizing ROI
• Illustrations note: Illustrations
• Imprint name: John Wiley & Sons Ltd
• Table of contents: Introduction. Acknowledgements. Foreword. Part I Building Superior Retail Brands. 1 Principles of successful brand management: art - science - craft. Art, science and craft. Creativity and consistency. Strengths and weaknesses. Touch point orchestration. 2 Segmentation. Relevance in retail. Top management attention. Consumer..
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