Leisure Marketing: A Global

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Leisure Marketing: A Global
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Leisure Marketing: A Global

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  • Product ID: B64909128
Package Size
18.9cm x 24.6cm x 2.1cm
Gross Weight
751g
Author
Susan Horner
Author
John Swarbrooke
Format
Paperback
Pages
422
Width
246.00 mm
Height
189.00 mm
Thickness
21.00 mm
ISBN
9780750655507
ISBN10
075065550X
BIC Subject Category
KMP
Dewey
790.0698
LC Classification
GV188
Nielsen BookScan Product Class
S4.6
BIC Subject Category
KNSP
Publisher
Elsevier Science & Technology
Publication date
15 December 2004
Country
United Kingdom
City
Oxford

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Leisure Marketing: A Global

Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different.. More
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Product Features

  • * International case studies to facilitate understanding * Concentrated and comprehensive study of leisure marketing * Uses real life events to highlight key themes and issues such as marketing of sports stadia as multi purpose venues, leisure retailing: from designer outlets to markets, and corporate hospitality in sport

FAQ

About this book, the "Leisure Marketing: A Global" author(s):
Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences. Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.

Description

Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing. http://www.dropshippers.co.za/

Divided into nine parts, "Leisure Marketing: A Global Perspective" guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics,.. http://www.dropshippers.co.za/

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Leisure:An Introduction

Leisure:An Introduction

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Understanding the Leisure and

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Leisure Travel

Leisure Travel

..Development, Business Travel Management, and overviews on the History of Travel and Tourism. A..

Marketing For Leisure And

Marketing For Leisure And

..the leisure market rather than as a separate phenomemon. Coverage is given to the need for..

Global Marketing ManagementInternational MarketingGlobal Marketing: ForeignGlobal MarketingThe Secret Life of CitiesEconomics - A Student's GuideThe Mirage of Global MarketsManaging Records in Global"Harvard Business Review"Services MarketingConsumer Behaviour in TourismContemporary IssuesRegulation and ComplianceGlobal Business TodayGlobal Culture: NationalismEconomics of Money, BankingThe Macroeconomics of GlobalRural Tourism DevelopmentInternational CasesEducation PolicyInternational BusinessSloman Economics BusinessThe City: A Guide to London'sThe Strategy Process: Global
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