Leisure Marketing: A Global

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• Product ID: B64909128

Leisure Marketing: A Global

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• Product ID: B64909128

Package Size

18.9cm x 24.6cm x 2.1cm

Gross Weight

751g

Author

Susan Horner

Author

John Swarbrooke

Format

Paperback

Pages

422

Width

246.00 mm

Height

189.00 mm

Thickness

21.00 mm

ISBN

9780750655507

ISBN10

075065550X

BIC Subject Category

KMP

Dewey

790.0698

LC Classification

GV188

Nielsen BookScan Product Class

S4.6

BIC Subject Category

KNSP

Publisher

Elsevier Science & Technology

Publication date

15 December 2004

Country

United Kingdom

City

Oxford

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Add to Cart Leisure Marketing: A Global Perspective by Susan Horner (Paperback)

	Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different.. Buy 1 at wholesale price, make ~ 170% profit by reselling at market price ?up to R810.

Product Features

• * International case studies to facilitate understanding * Concentrated and comprehensive study of leisure marketing * Uses real life events to highlight key themes and issues such as marketing of sports stadia as multi purpose venues, leisure retailing: from designer outlets to markets, and corporate hospitality in sport

FAQ

About this book, the "Leisure Marketing: A Global" author(s):

Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences. Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.

Description

Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing. http://www.dropshippers.co.za/

Divided into nine parts, "Leisure Marketing: A Global Perspective" guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics,.. http://www.dropshippers.co.za/

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