Foundations of Marketing

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• Product ID: B85138225

Foundations of Marketing

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• Product ID: B85138225

Package Size

26.4cm x 19.5cm x 1.7cm

Gross Weight

950g

Author

David Jobber

Author

John Fahy

Format

Paperback

Width

195.00 mm

Height

264.00 mm

Thickness

17.00 mm

ISBN

9780077122287

ISBN10

0077122283

Nielsen BookScan Product Class

S4.0T

BIC Subject Category

KMP

Publisher

McGraw-Hill Education - Europe

Publication date

01 February 2006

Country

United States

City

London

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Add to Cart Foundations of Marketing by David Jobber (Paperback)

	Title: Foundations of Marketing Edition: 2 2nd Revised edition Imprint name: McGraw Hill Higher Education Table of contents: 1.The nature.. Buy 1 at wholesale price, make ~ 250% profit by reselling at market price ?up to R1500.

FAQ

About this book, the "Foundations of Marketing" author(s):

David Jobber is Professor of Marketing at the University of Bradford Business School.

Description

• Title: Foundations of Marketing
• Edition: 2
• 2nd Revised edition
• Imprint name: McGraw Hill Higher Education
• Table of contents: 1.The nature of marketing 2.The global business environment 3.Customer behaviour 4.Marketing research and information systems 5.Fundamentals of marketing management 6.Product and brand management 7.Services marketing management 8.Pricing decisions 9.Integrated marketing communications part I: Mass communications techniques 10.Integrated marketing communications part II: Direct communications techniques 11.Distribution management 12.Marketing planning and strategy
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