Microeconomics plus MyEconLab

For undergraduate and graduate economics majors who are enrolled in an Intermediate Microeconomics course. http://www.dropshippers.co.za/

A book that provides a treatment of microeconomic theory that stresses the relevance and application to managerial and public policy decision making. http://www.dropshippers.co.za/

An Applied Approach To Micro http://www.dropshippers.co.za/

This text incorporates over 100 real-world examples into the flow of the text, rather than as segregated boxed features, which highlight the application of microeconomics to real managerial and public policy decisions. Many new examples have been added to the new edition, including: http://www.dropshippers.co.za/

• Condominiums versus Cooperatives in New York City; Chapter 8 (Ex. 8.1)
• Trading Tasks and ipod Production; Chapter 16 (Ex 16.2)
• Reducing Sulfur Dioxide Emissions in Beijing, China; Chapter 18 (Ex. 18.2)
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Pedagogy http://www.dropshippers.co.za/

Key terms are defined in margins throughout the book and in the glossary. Concept links are also in margins to promote awareness of an idea previously introduced in the text. http://www.dropshippers.co.za/

OTHER TOPICS OF DISTINCTION http://www.dropshippers.co.za/

Enrichments http://www.dropshippers.co.za/

Chapter 5 contains new and updated material on behavioral economics. New material on alternative forms of organizations has also been included in Chapter 8. Some topics include: http://www.dropshippers.co.za/

· Alternative forms of organization and the definition of cooperative. http://www.dropshippers.co.za/

· Return to working assumption of profit maximization. http://www.dropshippers.co.za/

· Total cost and relation with variable cost example. http://www.dropshippers.co.za/

Expanded Chapters http://www.dropshippers.co.za/

Chapter 18 on Externalities and Public Good has been expanded to cover more updated treatment of environmental economics, a very hot topic now in this course. In addition, the author has clarified externalities and added a new section on stock externalities including the kind that arise from greenhouse gases and global warming. An example of pollution control in China has also been added. http://www.dropshippers.co.za/

Production and Cost http://www.dropshippers.co.za/

The core material on production and cost in Chapters 6,7,8 has been updated and improved including the math appendix in Chapter 7. http://www.dropshippers.co.za/

This text is available for personalization in the PHCBR custom database program. Select only the chapters you require or supplement with recommended case studies all under one cover. CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business. http://www.dropshippers.co.za/

Table of Contents

Part I.

Introduction: Markets and Prices

• Chapter 1. Preliminaries
• Chapter 2. The Basics of Supply and Demand
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Part II.

Producers, Consumers, and Competitive Markets

• Chapter 3. Consumer Behavior
• Chapter 4. Individual and Market Demand
• Chapter 5. Uncertainty and Consumer Behavior
• Chapter 6. Production
• Chapter 7. The Cost of Production
• Chapter 8. Profit Maximization and Competitive Supply
• Chapter 9. The Analysis of Competitive Markets
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Part III.

Market Structure and Competitive Strategy

• Chapter 10. Market Power: Monopoly and Monopsony
• Chapter 11. Pricing with Market Power
• Chapter 12. Monopolistic Competition and Oligopoly
• Chapter 13. Game Theory and Competitive Strategy
• Chapter 14. Markets for Factor Inputs
• Chapter 15. Investment, Time, and Capital Markets
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Part IV.

Information, Market Failure, and the Role of Government

• Chapter 16. General Equilibrium and Economic Efficiency
• Chapter 17. Markets with Asymmetric Information
• Chapter 18. Externalities and Public Goods
• Appendix: The Basics of Regression
• Glossary
• Answers to Selected Exercises
• Photo Credits
• Index
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