Hospitality Marketing

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• Product ID: C31188489

Hospitality Marketing

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• Product ID: C31188489

Package Size

24.6cm x 18.9cm x 1.9cm

Gross Weight

726g

Author

David Bowie

Author

Francis Buttle

Format

Paperback

Pages

392

Width

189.00 mm

Height

246.00 mm

Thickness

19.00 mm

ISBN

9780750652452

ISBN10

0750652454

BIC Subject Category

KMP

Dewey

647.940688

LC Classification

TX911

Nielsen BookScan Product Class

S4.6

BIC Subject Category

KNSH

Publisher

Elsevier Science & Technology

Publication date

05 May 2004

Country

United Kingdom

City

Oxford

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Add to Cart Hospitality Marketing: An Introduction by David Bowie (Paperback)

	Taking a fresh approach to outlining marketing processes in the hospitality industry, this book discusses the eight elements of the.. Buy 1 at wholesale price, make ~ 180% profit by reselling at market price ?up to R800.

Product Features

• * Contextualises the marketing mix for the hospitality industry. * Contains real-life examples, mini case studies and exercises to illuminate analysis and help understanding.

FAQ

About this book, the "Hospitality Marketing" author(s):

MBA and Chartered Marketer, and Chartered Marketer, Principal Lecturer and MSC Programmes Director in Hospitality, Leisure and Tourism Management, Oxford Brookes University, UK. David has over 25 years hospitality industry experience working as a hotel manager, restaurateur and marketing consultant. Francis Buttle, PhD, is founder and principal consultant of Francis Buttle & Associates,a Sydney, Australia-based business that helps organizations become more skilled and successful at customer acquisition, retention and development. Francis has spent most of the last 30 years in various academic roles around the world. He has been a Professor of Customer Relationship Management, Professor of Marketing,Professor of Relationship Marketing, and Professor of Management at a number of leading graduate schools of management, including Manchester Business School (UK), Cranfield School of Management (UK) and Macquarie Graduate School of Management (Australia). He was appointed as the world's first Professor of CRM in 1995, and remains an Adjunct Professor at MGSM. Francis has authored, co-authored or edited 7 books, and over 100 peer-reviewed academic journal articles or conference papers. In addition, he is a frequent contributor to practitioner magazines, presenter at business conferences, and a serial blogger. Francis has developed, run or contributed to many management development programs, and has advised or consulted to numerous for-profit and not-for-profit organizations in the UK, Australia, USA, Hong Kong, Singapore and New Zealand. Although he quit full-time academic life in 2006, he still supervises doctoral candidates, and conducts customer-related research. Francis lives on Sydney's North Shore, is a qualified but reluctantly retired rugby union referee, enjoys cycling and kayaking, and rides a Suzuki. Francis has degrees in management science, marketing and communication. His PhD was earned at the University of Massachusetts. He is an elected Fellow of the Chartered Institute of Marketing. He can be contacted at francis@buttleassociates.com. Find out more at www.buttleassociates.com

Description

Taking a fresh approach to outlining marketing processes in the hospitality industry, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry. It includes real-life examples, case studies and exercises, and an accompanying website which provides solutions to the exercises. http://www.dropshippers.co.za/

"Hospitality Marketing: An Introduction" takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text.. http://www.dropshippers.co.za/

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Wholesale Price

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Media Resource

Total 1 Hospitality Marketing media files include videos, audios, programs or documents available for download.

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