Social Marketing and Public

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• Product ID: C85864654

Social Marketing and Public

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• Product ID: C85864654

Package Size

24.7cm x 17.3cm x 2.1cm

Gross Weight

651g

Edited

Jeff French

Edited

Clive Blair-Stevens

Edited

Dominic McVey

Edited

Rowena Merritt

Format

Paperback

Pages

366

Width

173.00 mm

Height

247.00 mm

Thickness

21.00 mm

ISBN

9780199550692

ISBN10

0199550697

BIC Subject Category

KMP

Dewey

362.10688

Nielsen BookScan Product Class

S6.6

BIC Subject Category

MBN

Publisher

Oxford University Press

Publication date

01 October 2009

Country

United Kingdom

City

Oxford

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Add to Cart Social Marketing and Public Health: Theory and Practice by Jeff French (Paperback)

	Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a.. Buy 1 at wholesale price, make ~ 220% profit by reselling at market price ?up to R1100.

Description

Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book will provide an international account of the theory and practice behind social marketing. http://www.dropshippers.co.za/

Social marketing is the application of commercial marketing tools and principles to the design, implementation and evaluation of health and social behaviour change programmes. It focuses on target groups within the population, tailoring campaigns and awareness, with.. http://www.dropshippers.co.za/

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