Social Marketing and Public

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Social Marketing and Public

Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book will provide an international account of the theory and practice behind social marketing. Social marketing is the application of commercial marketing tools and principles to the design, implementation and evaluation of health and social behaviour change programmes. It focuses on target groups within the population, tailoring campaigns and awareness, with the aim of achieving specific behavioural goals relevant to the public good. It is increasingly recognised as a valuable tool within public health, where it can improve health and reduce health inequalities. It is particularly important for influencing voluntary lifestyle behaviours such as smoking, drug use, drinking and diet. Social marketing and public health: theory and practice gives an international focus on social marketing. It covers both theory

Edited

Jeff French

Edited

Clive Blair-Stevens

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Social Marketing and Public Health: Theory and Practice by Jeff French (Paperback)

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A Reader in Promoting Public

..negotiate this broad and dynamic field of study. The book is organised into five sections, each..

3rd Revised edition of "

..for advanced undergraduate and graduate courses in social marketing, consumer behavior, health..

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Social Marketing and Public Health: Theory and Practice by Jeff French (Paperback)

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