Event Management

About the Author

Lynn Van der Wagen is Head Teacher of Tourism and Events at the Northern Sydney Institute of TAFE. She played a key role in the team that designed and delivered training to the 110,000 staff members of the Sydney 2000 Olympic Games. Since then, she has been involved in many major events, including the Beijing Olympic Games, as well as many smaller Australian music and community events. http://www.dropshippers.co.za/

Lynn has a Master Degree in Education and is currently undertaking doctoral studies at theUniversity ofTechnology , Sydney , specialising in Human Resource Management. In 2006, Lynn was awarded the title of ‘National Training Legend’ by Tourism Training Australia and more recently in 2007, was awarded the ATTHEA Fellowship for her proposed research into Indigenous festivals http://www.dropshippers.co.za/

Table of Contents

• Part 1 Strategic Management 1. Event Industry Knowledge 2. Event Concept 3. Event Feasibility 4. Event Venues and Sites 5. Event Legal Compliance 6. Business and Client Relationships 7. Marketing Strategies 8. Sponsorship 9. Budgets 10. Business Risk 11. Event Bids
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Part 2 Operational Management 12. Project Management 13. Promotion and Public Relations 14. Event Staging 15. Human Resource Management Training 16. People Performance 17. On-site Services 18. Safety and Security 19. Crowd Procedures 20. Event Protocol 21. Event Catering 22. Environmental Management 23. Event Impacts and Trends 24. Careers in a Changing Environment