The Essence of Small Business

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• Product ID: D52584671

The Essence of Small Business

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• Product ID: D52584671
• ISBN: 9780137486410

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Colin Barrow

Publishing Date

Jan 1998

Binding

Paperback

Pages

192 Pages

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Add to Cart The Essence of Small Business - 2nd Edition

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Product Features

• Practical approach with emphasis on decision-making.
• Real life case studies make the subject relevant for the student.
• Focus on development of the firm's international competitiveness.

Description

Table of Contents

• Preface.
http://www.dropshippers.co.za/

PART I: THE DECISION WHETHER TO INTERNATIONALIZE.

• 1. International Marketing in the Firm - SMEs versus LSEs. 2. Initiation of Internationalization. 3. Export Behaviour Theories. 4. Development of the Firm's International Competitiveness.
http://www.dropshippers.co.za/

PART II: DECIDING WHICH MARKETS TO ENTER.

• 5. The International Market Selection (IMS) Process. 6. The International Environment.
http://www.dropshippers.co.za/

PART III: DECIDING HOW TO ENTER FOREIGN MARKETS (MARKET ENTRY..

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