Essentials of Marketing

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• Product ID: D83172137

Essentials of Marketing

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• Product ID: D83172137

Gross Weight

999g

Author

Chris Fill

Format

Paperback

Pages

448

Width

195.00 mm

Height

265.00 mm

ISBN

9780273738442

ISBN10

0273738445

Publisher

Pearson Education Limited

Publication date

28 May 2011

Country

United Kingdom

City

Harlow

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Add to Cart Essentials of Marketing Communications by Chris Fill (Paperback)

	Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing.. Buy 1 at wholesale price, make ~ 200% profit by reselling at market price ?up to R930.

Description

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters.. http://www.dropshippers.co.za/

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