Clued - How to Keep Customers

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• Product ID: D85506352

Clued - How to Keep Customers

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• Product ID: D85506352
• ISBN: 9780137071128

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Lewis Carbone

Publishing Date

Mar 2010

Binding

Paperback

Pages

304 Pages

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	Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few.. Buy 1 at wholesale price, make ~ 140% profit by reselling at market price ?up to R760.

Product Features

• Beyond Disney and Harley-Davidson--Practical, start-to-finish techniques to be used right now, whatever is sold.
• Leverages the latest neuroscience to help readers assess, audit, design, implement and steward any customer experience.
• By Lou Carbone, CEO of Experience Engineering, Inc., the world's #1 customer experience consultancy.

Description

Table of Contents

Introduction.

I. THE CASE FOR EXPERIENCE MANAGEMENT.

1. Orange Roofs and the Mouse: A Tale of Two Icons.

• The Roots of Experience. Seeing Orange. Making Clues Systematic. A World Apart. Experience by Design. Experiential Vision. Enduring Lessons. A Constant Learning Process. Experience Evolution. References.
http://www.dropshippers.co.za/

2. Experience as a Value Proposition.

Smelling the Coffee. A Valuable Cup of “Joe”. Customers, Coffee, and Doughnuts. An Alan Wrench for Your Thinking...

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Media Resource

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More Clued - How to Keep Customers

• James Patterson's The Murder
• Social Media Marketing
• 39 Clues by Gordon Korman
• Database Marketing: Analyzing
• I'm Sorry I Haven't a Clue
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