Understanding the Hospitality

Discounted and wholesale priced Understanding the Hospitality Consumer by Alistair Williams (Paperback) available at South..

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Understanding the Hospitality
South Africa Language

Understanding the Hospitality

Barcode
  • Product ID: E34224131
Package Size
23.4cm x 15.6cm x 1.5cm
Gross Weight
397g
Author
Alistair Williams
Format
Paperback
Pages
288
Width
156.00 mm
Height
234.00 mm
Thickness
15.00 mm
ISBN
9780750652490
ISBN10
0750652497
BIC Subject Category
KMP
Dewey
647.0688
LC Classification
2002071173
Nielsen BookScan Product Class
S4.6
BIC Subject Category
KNSH1
Publisher
Elsevier Science & Technology
Publication date
14 May 2002
Country
United Kingdom
City
Oxford

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Understanding the Hospitality

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Product Features

  • A unique perspective on the hospitality consumer Discusses the development of marketing strategies which take account of postmodern trends of consumption Includes general industry-wide case studies, as well as specific studies of such companies as Airtours, Scottish & Newcastle, Disney and McDonalds

Description

Presents a different perspective on consumer behaviour in the hospitality sector. This book introduces and explores the role of consumer behaviour theory in the context of hospitality management. It discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry. http://www.dropshippers.co.za/

"Understanding the Hospitality Consumer" presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding.. http://www.dropshippers.co.za/

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