Understanding the Hospitality

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• Product ID: E34224131

Understanding the Hospitality

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• Product ID: E34224131

Package Size

23.4cm x 15.6cm x 1.5cm

Gross Weight

397g

Author

Alistair Williams

Format

Paperback

Pages

288

Width

156.00 mm

Height

234.00 mm

Thickness

15.00 mm

ISBN

9780750652490

ISBN10

0750652497

BIC Subject Category

KMP

Dewey

647.0688

LC Classification

2002071173

Nielsen BookScan Product Class

S4.6

BIC Subject Category

KNSH1

Publisher

Elsevier Science & Technology

Publication date

14 May 2002

Country

United Kingdom

City

Oxford

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Add to Cart Understanding the Hospitality Consumer by Alistair Williams (Paperback)

	Presents a different perspective on consumer behaviour in the hospitality sector. This book introduces and explores the role of consumer.. Buy 1 at wholesale price, make ~ 250% profit by reselling at market price ?up to R1100.

Product Features

• A unique perspective on the hospitality consumer Discusses the development of marketing strategies which take account of postmodern trends of consumption Includes general industry-wide case studies, as well as specific studies of such companies as Airtours, Scottish & Newcastle, Disney and McDonalds

Description

Presents a different perspective on consumer behaviour in the hospitality sector. This book introduces and explores the role of consumer behaviour theory in the context of hospitality management. It discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry. http://www.dropshippers.co.za/

"Understanding the Hospitality Consumer" presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding.. http://www.dropshippers.co.za/

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Wholesale Price

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Media Resource

Total 1 Understanding the Hospitality media files include videos, audios, programs or documents available for download.

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