Database Marketing

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• Product ID: E64910445

Database Marketing

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• Product ID: E64910445

Package Size

23.5cm x 15.5cm x 4.3cm

Gross Weight

1.324kg

Author

Robert C. Blattberg

Author

Byung-Do Kim

Author

Scott A. Neslin

Format

Paperback

Pages

896

Width

155.00 mm

Height

235.00 mm

Thickness

43.00 mm

ISBN

9781441903327

ISBN10

1441903321

BISAC Category Code

BUS057000

BIC Subject Category

KMMS

Dewey

658.800285

Nielsen BookScan Product Class

S4.3

BIC Subject Category

KMP

Publisher

Springer-Verlag New York Inc.

Publication date

01 May 2009

Country

United States

City

New York, NY

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Description

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Based on decades of collective research, teaching, and application in the field, the authors present a comprehensive treatment of database marketing, integrating theory and practice. http://www.dropshippers.co.za/

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to.. http://www.dropshippers.co.za/

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Media Resource

Total 1 Database Marketing media files include videos, audios, programs or documents available for download.

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