Essential Guide to Marketing

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Essential Guide to Marketing

Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.

Author

Marian Burk Wood

Publishing Date

Jun 2010

Binding

Paperback

Pages

328 Pages

Essential Guide to Marketing Planning - 2nd Edition

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