Marketing For Leisure And

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Marketing For Leisure And

Marketing for Leisure and Tourism This book provides a sound under-pinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organisations and activities. Tourism is dealt with as an integral part of the leisure market rather than as a separate phenomemon. Coverage is given to the need for public and voluntary organisations to become more marketing-oriented, as well as designing and delivering service quality.

Author

Morgan

Publishing Date

Mar 1996

Binding

Paperback

Pages

344 Pages

Marketing For Leisure And Tourism

Textbook: Download Marketing For Leisure And Tourism Media Files

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Leisure Marketing: A Global

.. United Football Club: Marketing the Brand; The Growth of the Online Retail Travel Market; Hilton..

Leisure Travel

..offers a unique historic perspective, based on the author's more than 35 years of experience as..

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• Letter M
• Letters M-F (MF)
• Letters M-F-L (MFL)

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