Database Marketing: Analyzing

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• Product ID: F43570107

Database Marketing: Analyzing

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• Product ID: F43570107

Package Size

23.5cm x 15.5cm x 4.4cm

Gross Weight

1.311kg

Author

Robert C. Blattberg

Author

Byung-Do Kim

Author

Scott A. Neslin

Format

Hardback

Pages

896

Width

155.00 mm

Height

235.00 mm

Thickness

44.00 mm

ISBN

9780387725789

ISBN10

0387725784

BISAC Category Code

BUS042000

Dewey

685.834

Nielsen BookScan Product Class

S4.3

BIC Subject Category

KMPD

Publisher

Springer-Verlag New York Inc.

Publication date

11 February 2008

Country

United States

City

New York, NY

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Description

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