Database Marketing: Analyzing

Discounted and wholesale priced Database Marketing: Analyzing and Managing Customers by Robert C. Blattberg (Hardback)..

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Database Marketing: Analyzing
South Africa Language

Database Marketing: Analyzing

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  • Product ID: F43570107
Package Size
23.5cm x 15.5cm x 4.4cm
Gross Weight
1.311kg
Author
Robert C. Blattberg
Author
Byung-Do Kim
Author
Scott A. Neslin
Format
Hardback
Pages
896
Width
155.00 mm
Height
235.00 mm
Thickness
44.00 mm
ISBN
9780387725789
ISBN10
0387725784
BISAC Category Code
BUS042000
Dewey
685.834
Nielsen BookScan Product Class
S4.3
BIC Subject Category
KMPD
Publisher
Springer-Verlag New York Inc.
Publication date
11 February 2008
Country
United States
City
New York, NY

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Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This title presents comprehensive treatment of database marketing, integrating theory and practice. It also presents various models, methodologies, and techniques (including data collection, field testing, and predictive modeling). http://www.dropshippers.co.za/

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's.. http://www.dropshippers.co.za/

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