Marketing Management

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Marketing Management

The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.

Author

Philip Kotler

Author

Kevin Lane Keller

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Marketing Management by Philip Kotler (Hardback)

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Marketing Management

.. ed of 13th revised ed Title: Marketing Management Illustrations note: illustrations Imprint name..

Up and Out of Poverty

..in social marketing, and Nancy Lee bring their incisive thinking and pragmatic approach to the..

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Marketing Management by Philip Kotler (Hardback)

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