Marketing in Travel

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• Product ID: F93792740

Marketing in Travel

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• Product ID: F93792740

Package Size

21.6cm x 28cm x 2.8cm

Gross Weight

1.633kg

Author

Victor T.C. Middleton

Author

Alan Fyall

Author

Mike Morgan

Author

Ashok Ranchhod

Format

Paperback

Pages

528

Width

280.00 mm

Height

216.00 mm

Thickness

28.00 mm

ISBN

9780750686938

ISBN10

0750686936

BISAC Category Code

BUS081000

Dewey

338.47910688

Nielsen BookScan Product Class

S4.0T

BIC Subject Category

KNSG

Publisher

Elsevier Science & Technology

Publication date

20 March 2009

Country

United Kingdom

City

Oxford

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Add to Cart Marketing in Travel and Tourism by Victor T.C. Middleton (Paperback)

	Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of.. Buy 1 at wholesale price, make ~ 190% profit by reselling at market price ?up to R940.

FAQ

About this book, the "Marketing in Travel" author(s):

After a career starting with Procter & Gamble, followed by the British Tourist Authority and the University of Surrey, Victor Middleton has been an independent management consultant, academic and author since 1984. He has a wide portfolio of international interests in travel and tourism, in marketing, research and sustainability. Over the years he has worked in many parts of the world and holds appointments as Visiting Professor at Oxford Brookes University and the University of Central Lancashire. He is a founder fellow (1977) and former chairman of the UK Tourism Society. A well known author, Victor Middleton has written several books and over one hundred articles and reports. Alan is Reader in Tourism Management in the International Centre for Tourism & Hospitality Research, and Head of Research for the School of Services Management at Bournemouth University, UK. Alan has published widely with his areas of expertise spanning the management of attractions, heritage tourism and destination management. Alan has co-edited Managing Visitor Attractions: New Directions (2003) published by Butterworth Heinemann, while he has co-authored Tourism Marketing: A Collaborative Approach (2005) and the third edition of Tourism Principles and Practice (2005) published by Channel View and Prentice Hall respectively. Alan has recently completed a number of projects for external clients in the South West of England exploring suitable structures for emerging Destination Management Organisations and has conducted work in the Caribbean and Southern Africa for the Commonwealth Secretariat.

Description

Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy. http://www.dropshippers.co.za/

"Marketing in Travel and Tourism" aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services.. http://www.dropshippers.co.za/

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