Branding with Brains

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• Product ID: G05463557

Branding with Brains

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• Product ID: G05463557
• ISBN: 9780273719953

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Tjaco Walvis

Publishing Date

Feb 2010

Binding

Paperback

Pages

264 Pages

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Add to Cart Branding with Brains - The science of getting customers to choose your company

	What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much.. Buy 1 at wholesale price, make ~ 160% profit by reselling at market price ?up to R640.

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What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google’s algorithm to make sure their site appears as high up the search list as possible, brand marketers should play on the brain’s algorithm to make sure their brand is at the top of their customers’ minds at the moment they choose which brand to buy. http://www.dropshippers.co.za/

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