Marketing: AND MyMarketingLab

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Marketing: AND MyMarketingLab

Imagine you are Jamie Mitchell, chief squeezer at Innocent, the biggest smoothie brand in the UK and an entrepreneurial phenomenon. Things are going well but you must reward the commitment and passion of your customers. You need an idea that reinforces all their expectations of the brand; it's got to be natural, friendly and ethical. Your options are * Continue with the Innocent Fruitstock music festival that you launched four years ago * Stage a smaller scale family-friendly village fete instead * Do nothing for a year and invest in a bigger event next time What would you do? Each chapter is an explosion of ideas, introducing you to a dilemma faced by a real-life marketeer at an eclectic range of companies including Arsenal football club, Hilton Hotels and Electrolux. You'll hear from marketing academics and students, as well as practitioners and experts from other disciplines, explain what decision they would have made in the same situation, before you find out how it worked out.

Author

Bradley Barnes

Author

Michael R. Solomon

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Marketing: AND MyMarketingLab Online Access Card: Real People, Real Decisions by Bradley Barnes (Mixed media product)

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Essentials of Marketing

.. Marketing Managers, answering your questions on how they use the theories of marketing every day..

Marketing Research

.. be seen as a key element of marketing rather than a backroom activity performed by statisticians...

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• Letter M
• Letters M-A (MA)
• Letters M-A-M (MAM)

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