Discovery-driven Growth

Discounted and wholesale priced Discovery-driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity by Ian C...

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Discovery-driven Growth
South Africa Language

Discovery-driven Growth

Barcode
  • Product ID: G23044219
Package Size
24.3cm x 16.5cm x 2.4cm
Gross Weight
482g
Author
Ian C. MacMillan
Author
Rita Gunther McGrath
Format
Hardback
Pages
256
Width
165.00 mm
Height
243.00 mm
Thickness
24.00 mm
ISBN
9781591396857
ISBN10
1591396859
BISAC Category Code
BUS062000
Dewey
658.4063
Nielsen BookScan Product Class
S4.2
BIC Subject Category
KMC
Publisher
Harvard Business School Publishing
Publication date
01 March 2009
Country
United States
City
Boston

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Discovery-driven Growth

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About this book, the "Discovery-driven Growth" author(s):
Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters and The Entrepreneurial Mindset.

Description

  • Title: Discovery-driven Growth
  • Subtitle: A Breakthrough Process to Reduce Risk and Seize Opportunity
  • Illustrations note: ill
  • Imprint name: Harvard Business School Press
  • Table of contents: Chapter 1: Conquering Growth Traps with the Right Disciplines Part 1: Focus on Strategic Growth Chapter 2: Creating Your Growth Framework Chapter 3: Aligning the Organization for Growth Chapter 4: Designing Specific Growth Initiatives Part 2: Executing Strategic Growth Opportunities Chapter 5: Designing the business model architecture Chapter 6: Creating Reverse financials and the Assumption checklist Chapter 7: Actively Managing and Redirecting Projects Chapter 8: The Necessary Art of Disengagement Part 3: Making Discovery Driven Growth work for you Chapter 9: Implementing Discovery Driven Growth Chapter 10: Sustaining Discovery Driven Growth
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