Made to Stick: Why Some Ideas

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• Product ID: G44281390

Made to Stick: Why Some Ideas

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• Product ID: G44281390

Package Size

19.8cm x 13.1cm x 2cm

Gross Weight

216g

Author

Dan Heath

Author

Chip Heath

Format

Paperback

Pages

304

Width

131.00 mm

Height

198.00 mm

Thickness

20.00 mm

ISBN

9780099505693

ISBN10

009950569X

Dewey

302.2

Nielsen BookScan Product Class

T17.9

BIC Subject Category

VSP

Publisher

Cornerstone

Publication date

07 February 2008

Country

United Kingdom

City

London

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Add to Cart Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck by Dan Heath (Paperback)

	Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd.. Buy 1 at wholesale price, make ~ 210% profit by reselling at market price ?up to R250.

Product Features

• The intellectual prequel to The Tipping Point.

FAQ

About this book, the "Made to Stick: Why Some Ideas" author(s):

Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes. Heath is also the co-founder of Thinkwell, a publishing company dedicated to creating high-quality, multimedia university textbooks. Dan has an MBA from Harvard Business School. He lives in Raleigh, North Carolina.

Description

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. http://www.dropshippers.co.za/

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember.. http://www.dropshippers.co.za/

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• Inventory
• Letter M
• Letters M-T (MT)
• Letters M-T-S (MTS)

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Media Resource

Total 1 Made to Stick: Why Some Ideas media files include videos, audios, programs or documents available for download.

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