The Business of Sport

The scale and importance of the lucrative sport industry demands quality business professionals. This ground-breaking new book equips the manager and future manager of sport organisations with the tools they need to deliver. The Business of Sport Management is ideal for students of sports management on programmes of leisure studies, sports studies and business studies. Written and contributed to by leading academics and practitioners in UK, Europe and Australia it is also of great interest to practitioners working in sport businesses. http://www.dropshippers.co.za/

Blending both theory and practice The Business of Sports Management looks at the distinctive context of sport organisations. It then looks at management theories and practice within the functional areas such as finance, human resource management and marketing. Finally it considers contemporary issues of importance such as sponsorship and endorsement, risk management and the media. Set in an international environment the authors have been careful to choose stimulating examples from a wide variety of sports. http://www.dropshippers.co.za/

Table of Contents

• Part I TheContext of Sport
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1 Introduction

• John Beech
• Overview
• The main focus of the book
• The development of a sport as business
• The development of professional sport and professional players
• Key themes
• Key topics and issues
• Conclusion
• Discussion questions
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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2 Governance and ethics in sport

• Ian Henry and Ping-Chao Lee
• Overview
• Introduction
• Systemic governance
• Organisational governance and the ethics of governance
• Political governance
• Systemic, organisational and political governance and sports policy in the UK
• Conclusion
• Discussion questions
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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3 The role of the state in sport

• Chris Parker and Alan Barnard
• Overview
• A historical overview of the UK
• Only three influences?
• Discussion question
• Why is the State involved? A modern perspective
• Discussion question
• Funding
• Sporting bodies and international sporting achievement
• Sport in education
• The future role of the State
• Conclusion
• Discussion questions
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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Part II Business functions applied to sport

• 4 Organisational behaviour in sport organisations
• John Old
• Overview
• Organising and organisations
• Types of organisation
• Managing groups and teams
• Communication
• Organisational culture
• Structure, behaviour, communications and culture – bringing them all together
• Conclusion
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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5 Human resource management in sport

• Terrence Wendell Brathwaite
• Overview
• The ‘impact of expectancy’ and managing people in sport
• Motivation as theory and praxis in HRM
• Multiple intelligence and motivation in HRM
• The sports HR manager as a Yenza strategist
• Functions of the HRM matrix in sports
• Conclusion
• Discussion questions
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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6 Sport Marketing

• Malcolm Sullivan
• Overview
• The nature of sport marketing
• Sports customers
• Operational sport marketing
• Conclusion
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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7 Sport finance

• Bill Gerrard
• Overview
• Introduction: the study of sports finance
• Value in sports organisations
• Measuring financial value
• Evaluation financial performance
• Interpretation of financial ratios
• DCF analysis
• Valuing sports businesses
• Financial decisions in sports organisations
• Sport and the stock market
• Conclusion
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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8 Managing small and not-for-profit sport organisations

• Cameron O’Beirne
• Overview
• Introduction
• Issues for the sport SME
• Developing a business strategy
• Small-business life cycle
• Building a competitive edge
• Operational planning
• Cash flow management
• Section summary
• Managing the not-for-profit sport organisation
• Strategic issues for the not-for-profit sport organisation
• Conclusion
• Discussion questions
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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9 Strategy and environmental analysis in sport

• Chris Parker
• Overview
• Understanding strategy
• Vision
• Discussion question
• Identifying, understanding and analysing environments
• PESTEL
• Discussion question
• Porter’s forces
• Core competencies
• The neurological levels model
• Stakeholder analysis
• Life cycle analysis
• VMOST
• McKinsey’s 7S’s framework
• SWOT analysis
• The core skills of the sport management strategist
• Conclusion
• Discussion questions
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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10 Managing sport operations, quality and performance

• Terri Byers
• Overview
• The nature of operations management
• Service operations management
• Customer satisfaction and quality
• Performance measurements
• The operational environment: sports industry business
• Issues in operations management
• Conclusion
• Discussion questions
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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11 Information technology and management information systems in sport

• Cameron O’Beirne and Susan Stoney
• Overview
• Introduction
• Defining eBusiness
• The key to eBusiness: the rise of the internet
• Categorisation of information communication systems in sport business
• Commercial sport
• Sport educational, coaching and training information
• Delivery of services in sport organisations
• The impact of eBusiness and competitive strategy for the sport business
• Changing technology and the sports eBusiness
• Conclusion
• Discussion questions
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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Part III Sport management issues

• 12 Sport and the law
• Karen Bill
• Overview
• Introduction – what is sports law?
• Law of tort and sport
• Human Rights Act (1998)
• Contract law and sport
• Developing problem-solving skills
• Sport contracts
• Restraint of trade
• Intellectual property rights
• Professional practice – the sports lawyer
• Sport dispute resolution
• Conclusion
• Legal research – case citations
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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13 Sport event and facility management

• Dave Arthur
• Overview
• Event management
• Event logistics
• Facility management
• Conclusion
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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14 Sport sponsorship and endorsements

• Des Thwaites and Simon Chadwick
• Overview
• Introduction
• Is sponsorship another form of advertising?
• Growth and development
• An effective framework for sponsorship management
• Ambush marketing
• Conclusion
• Discussion questions
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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15 Sport broadcasting

• Harry Arne Solberg
• Overview
• Introduction
• The broadcasting of TV sport – some characteristics
• The profitability of sports rights deals
• Sports programmes as export goods
• Collective versus individual sale of sports rights
• The distribution of the TV revenues
• The distribution of sports rights among the channels
• The listed events regulation
• Conclusion
• Discussion questions
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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16 eManaging sport customers

• Alan Tapp
• Overview
• Supporter management
• Acquisition
• The internet in sport
• Sales promotions in sport
• Conclusion
• Discussion questions
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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17 Risk management in sport

• Dominic Elliott
• Overview
• A crisis management approach
• The scope of risk: identifying threats and hazards
• Implementing risk strategies
• stions
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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18 The sport betting industry

• David Morris
• Overview
• The sports betting industry
• Forms of sports betting
• Betting markets
• The future
• Conclusion
• Discussion questions
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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19 The future for sport businesses

• Simon Chadwick
• Overview
• Introduction
• Predicting the future
• Sources of information
• Emerging trends and challenges
• Strategies and responses
• Implications of the book
• Conclusions
• Discussion questions
• Guided reading
• Recommended websites
• Keywords
• Bibliography
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Appendix 1: G14 clubs

• Glossary
• Index
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