Economics for Managers

Discounted and wholesale priced Economics for Managers - International Version 2nd Edition available at South Africa wholesale..

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Economics for Managers
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Economics for Managers

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  • Product ID: G99372917
  • ISBN: 9780132461184
Package Size
22cm x 4.5cm x 27cm
Gross Weight
1.2kg
Author
Paul Farnham
Publishing Date
Jun 2009
Binding
Paperback
Pages
552 Pages

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Economics for Managers

For one semester MBA Managerial Economics courses Economics for Managers presents the fundamental ideas of microeconomics and.. More
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Product Features

  • Part 1, Microeconomics Analysis: Focuses on how individual consumers and businesses interact with each other in a market economy.
  • Part 2, Macroeconomics Analysis: Looks at the aggregate behavior of different sectors of the economy to determine how changes in behavior influence the overall level of economic activity.
  • Part 3, Integration of Frameworks: Touches back on those principles learned in Parts I & II and emphasizes that changes in the macro environment affect individual firms and industries through the microeconomic factors of demand, production, cost, and profitability.
  • Chapter 1: News article discussing Wal-Mart’s entry into Mexico, highlighting both the micro- and macroeconomic issues for managers
  • Chapter 2— Wall Street Journal Article : Illustrates the forces on both the demand and supply sides of the copper industry and how the market influence has caused the price to change over time.
  • Managerial Rule of Thumb : Highlighted in this feature are shortcuts for using specific concepts and brief descriptions of important issues for managers.
  • Discussions on the economic growth in China in 2007 and 2008
  • Analyses of the impact of changing consumer demand, new production technologies, and rising input prices on both US and international firms
  • Presentation of recent cases such as McDonald’s entry/expansion in China and Wal-Mart’s entry into Mexico

Description

Table of Contents

PART 1 MICROECONOMIC ANALYSIS

  • 1 Managers and Economics 2 Demand, Supply, and Equilibrium Prices 3 Demand Elasticities 4 Techniques for Understanding Consumer Demand and Behavior 5 Production and Cost Analysis in the Short Run 6 Production and Cost Analysis in the Long Run 7 Market Structure: Perfect Competition 8 Market Structure: Monopoly and Monopolistic Competition 9 Market Structure: Oligopoly 10 Pricing Strategies for the Firm
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PART 2 MACROECONOMIC ANALYSIS http://www.dropshippers.co.za/

11 Measuring Macroeconomic Activity 12 Spending by Individuals, Firms, and Governments on Real Goods and Services 13 The Role of Money in the Macro Economy 14 The Aggregate Model of the Macro Economy 15 International and Balance of Payments Issues in the Macro Economy http://www.dropshippers.co.za/

PART 3 INTEGRATION OF THE FRAMEWORKS http://www.dropshippers.co.za/

16 Combining Micro and Macro Analysis for Managerial Decision Making http://www.dropshippers.co.za/

SOLUTIONS TO EVEN NUMBERED PROBLEMS http://www.dropshippers.co.za/

GLOSSARY

INDEX http://www.dropshippers.co.za/

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