Marketing Communications 2008

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• Product ID: H64511904

Marketing Communications 2008

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• Product ID: H64511904

Package Size

24.6cm x 18.9cm x 1.7cm

Gross Weight

599g

Author

Chris Fill

Author

Graham Hughes

Format

Paperback

Pages

240

Width

189.00 mm

Height

246.00 mm

Thickness

17.00 mm

ISBN

9780750689670

ISBN10

0750689676

Dewey

658.8

Nielsen BookScan Product Class

S4.0T

BIC Subject Category

KMP

Publisher

Elsevier Science & Technology

Publication date

21 July 2008

Country

United Kingdom

City

Oxford

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	Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that.. Buy 1 at wholesale price, make ~ 190% profit by reselling at market price ?up to R780.

FAQ

About this book, the "Marketing Communications 2008" author(s):

After 20 years sales and marketing experience in the engineering, automotive and academic publishing sectors, Graham joined Leeds Business School in 1992. He is now a Principal Lecturer in Marketing teaching marketing communications and with responsiblity for postgraduate and professional courses in the School of Business Strategy. These include CIM, IDM and IPR programmes. He has been a CIM examiner in Integrated Marketing Communications for a number of years and is now Senior Examiner for this module during the period of CIM syllabus change. He is also involved with CIM as an external advisor on study centre accredition and an examiner for CIM certificated programmes. Graham has wide experience as an external examiner for marketing programmes at several other Universities and as a Subject Specialist Reviewer for the Quality Assurance Agency for Higher Education. He has presented a number of conference papers and made contributions to texts in the marketing communications field.

Description

Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages. http://www.dropshippers.co.za/

'"Butterworth-Heinemann's CIM Coursebooks" have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion http://www.dropshippers.co.za/

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Media Resource

Total 1 Marketing Communications 2008 media files include videos, audios, programs or documents available for download.

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