Understanding Marketing

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Understanding Marketing
South Africa Language

Understanding Marketing

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  • Product ID: I03037773
  • ISBN: 9780134904672
Package Size
22cm x 4.5cm x 27cm
Gross Weight
1.2kg
Author
Mark Davies
Publishing Date
Sep 1997
Binding
Paperback
Pages
400 Pages

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Understanding Marketing

A user friendly approach to marketing for readers with little or no prior knowledge of the subject. The text provides a clear.. More
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Product Features

  • Personal feedback questions interspersed throughout the text reinforce student learning.
  • The writing style is clear and concise, avoiding unnecessary jargon.

Description

Table of Contents

  1. Introduction to Marketing.
  2. Marketing Planning, The Environment and Competitive Strategy.
  3. Marketing Research.
  4. Targeting, Segmentation and Positioning.
  5. Consumer and Organisational Buyer Behaviour.
  6. Managing the Product in the Marketing Mix.
  7. Pricing.
  8. Distribution.
  9. Marketing Communications.
  10. Distribution, Advertising and Sales Promotion.
  11. Marketing Communications.
  12. Public Relations, Personal Selling and Direct Mail.
  13. International Markets.
  14. Marketing Services.
  15. Multiple Choice Questions.
  16. http://www.dropshippers.co.za/
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