Understanding Marketing

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• Product ID: I03037773

Understanding Marketing

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• Product ID: I03037773
• ISBN: 9780134904672

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Mark Davies

Publishing Date

Sep 1997

Binding

Paperback

Pages

400 Pages

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	A user friendly approach to marketing for readers with little or no prior knowledge of the subject. The text provides a clear.. Buy 1 at wholesale price, make ~ 180% profit by reselling at market price ?up to R1500.

Product Features

• Personal feedback questions interspersed throughout the text reinforce student learning.
• The writing style is clear and concise, avoiding unnecessary jargon.

Description

Table of Contents

1. Introduction to Marketing.
2. Marketing Planning, The Environment and Competitive Strategy.
3. Marketing Research.
4. Targeting, Segmentation and Positioning.
5. Consumer and Organisational Buyer Behaviour.
6. Managing the Product in the Marketing Mix.
7. Pricing.
8. Distribution.
9. Marketing Communications.
10. Distribution, Advertising and Sales Promotion.
11. Marketing Communications.
12. Public Relations, Personal Selling and Direct Mail.
13. International Markets.
14. Marketing Services.
15. Multiple Choice Questions.
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