Understanding Marketing

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• Product ID: I03037773

Understanding Marketing

A user friendly approach to marketing for readers with little or no prior knowledge of the subject. The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject. Instructor's Manual (0-13-490475-3).

• Personal feedback questions interspersed throughout the text reinforce student learning.
• The writing style is clear and concise, avoiding unnecessary jargon.

Author

Mark Davies

Publishing Date

Sep 1997

Binding

Paperback

Pages

400 Pages

Understanding Marketing

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A Framework for Marketing

..marketing management courses. Framework for Marketing Management is a concise adaptation of the..

Marketing Research

..and postgraduate students, this UK textbook provides a comprehensive coverage of approaches..

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• Letters U-M, Number (UMn)

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