Small Business Management

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• Product ID: I05885637

Small Business Management

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• Product ID: I05885637
• ISBN: 9780273616016

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Michael Murphy

Publishing Date

Sep 1996

Binding

Paperback

Pages

304 Pages

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Product Features

• Up-to-date case studies providing examples of theory
• An evaluation of competitiveness in line with the latest initiatives
• A guide to studying the book, highlighting the relevant sections for different courses or applications
• Self-assessment throughout, reinforcing knowledge and skills
• A case study and strategy-based approach, focusing information and knowledge
• A recognition of the similarities between private sector and small public sector 'businesses'

Description

Table of Contents

PART 1: Key Issues in Small Business Studies.

• The Nature of Small Business Studies.
http://www.dropshippers.co.za/

Small Business Start-up.

PART 2: Financing Small Business.

Small Firms and the Banks.

David Perryman's Business Plan. http://www.dropshippers.co.za/

David Perryman: Business Plan Analysis.

J & D (Newcastle): Business Plan. http://www.dropshippers.co.za/

J & D (Newcastle): Business Plan Analysis.

PART 3: Marketing.

Marketing and the Small Firm.

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