Marketing Strategy

Discounted and wholesale priced Marketing Strategy by Paul Fifield (Paperback) available at South Africa wholesale dropshippers...

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Marketing Strategy
South Africa Language

Marketing Strategy

Barcode
  • Product ID: I48596782
Package Size
23.4cm x 15.6cm x 1.8cm
Gross Weight
671g
Author
Paul Fifield
Format
Paperback
Pages
328
Width
156.00 mm
Height
234.00 mm
Thickness
18.00 mm
ISBN
9780750656757
ISBN10
0750656751
Dewey
658.8
Nielsen BookScan Product Class
S4.0T
BIC Subject Category
KMP
Publisher
Elsevier Science & Technology
Publication date
26 July 2007
Country
United Kingdom
City
Oxford

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Marketing Strategy

Shows how to: develop a business strategy; devise a marketing strategy; and implement a marketing strategy. Providing a balance between.. More
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FAQ

About this book, the "Marketing Strategy" author(s):
Dr Fifield is married with three children and lives in Winchester. He holds a degree in Business Studies as well as an MBA and a PhD in Marketing Strategy, both from Cranfield University. He was elected a Fellow of the Chartered Institute of Marketing (FCIM) in 1988, an elected member of CIM Council 1999-2001 and the CIM International Board of Trustees 2002-2004.Paul was appointed Visiting Professor at Southampton University School of Management in 2006. He is currently President of the CIM Southern Region and a Fellow of the Royal Society for the encouragement of Arts, Manufacturers and Commerce (FRSA). Over thirty years of listening, watching, learning and applying academic and strategic thought to marketing has created a fertile mind which Paul brings to his customers, his writing and his teaching. He listens watches learns and applies the best of his vast knowledge to help his clients' organisations align themselves to the market they wish to serve. Only after 20 years is the market segmentation approach that was born out of his PhD thesis coming of age; and forming the foundations of some competitive and exciting new market strategies.

Description

Shows how to: develop a business strategy; devise a marketing strategy; and implement a marketing strategy. Providing a balance between theory and practical know-how in an increasingly competitive environment, this book is useful for marketing practitioners, general managers and students alike. http://www.dropshippers.co.za/

The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in.. http://www.dropshippers.co.za/

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