Marketing Strategy

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• Product ID: I48596782

Marketing Strategy

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• Product ID: I48596782

Package Size

23.4cm x 15.6cm x 1.8cm

Gross Weight

671g

Author

Paul Fifield

Format

Paperback

Pages

328

Width

156.00 mm

Height

234.00 mm

Thickness

18.00 mm

ISBN

9780750656757

ISBN10

0750656751

Dewey

658.8

Nielsen BookScan Product Class

S4.0T

BIC Subject Category

KMP

Publisher

Elsevier Science & Technology

Publication date

26 July 2007

Country

United Kingdom

City

Oxford

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Add to Cart Marketing Strategy by Paul Fifield (Paperback)

	Shows how to: develop a business strategy; devise a marketing strategy; and implement a marketing strategy. Providing a balance between.. Buy 1 at wholesale price, make ~ 220% profit by reselling at market price ?up to R890.

FAQ

About this book, the "Marketing Strategy" author(s):

Dr Fifield is married with three children and lives in Winchester. He holds a degree in Business Studies as well as an MBA and a PhD in Marketing Strategy, both from Cranfield University. He was elected a Fellow of the Chartered Institute of Marketing (FCIM) in 1988, an elected member of CIM Council 1999-2001 and the CIM International Board of Trustees 2002-2004.Paul was appointed Visiting Professor at Southampton University School of Management in 2006. He is currently President of the CIM Southern Region and a Fellow of the Royal Society for the encouragement of Arts, Manufacturers and Commerce (FRSA). Over thirty years of listening, watching, learning and applying academic and strategic thought to marketing has created a fertile mind which Paul brings to his customers, his writing and his teaching. He listens watches learns and applies the best of his vast knowledge to help his clients' organisations align themselves to the market they wish to serve. Only after 20 years is the market segmentation approach that was born out of his PhD thesis coming of age; and forming the foundations of some competitive and exciting new market strategies.

Description

Shows how to: develop a business strategy; devise a marketing strategy; and implement a marketing strategy. Providing a balance between theory and practical know-how in an increasingly competitive environment, this book is useful for marketing practitioners, general managers and students alike. http://www.dropshippers.co.za/

The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in.. http://www.dropshippers.co.za/

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