Consumer Behaviour in Tourism

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• Product ID: I97427615

Consumer Behaviour in Tourism

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• Product ID: I97427615

Package Size

24.6cm x 18.9cm x 2.5cm

Gross Weight

848g

Author

Susan Horner

Author

John Swarbrooke

Format

Paperback

Pages

440

Width

189.00 mm

Height

246.00 mm

Thickness

25.00 mm

ISBN

9780750667357

ISBN10

0750667354

BISAC Category Code

BUS016000

Dewey

338.4791

Nielsen BookScan Product Class

S4.6

BIC Subject Category

KNSG

Publisher

Elsevier Science & Technology

Publication date

27 October 2006

Country

United Kingdom

City

Oxford

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	Takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: tour operation, tourist destinations.. Buy 1 at wholesale price, make ~ 250% profit by reselling at market price ?up to R1200.

FAQ

About this book, the "Consumer Behaviour in Tourism" author(s):

Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research. Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences.

Description

Takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: tour operation, tourist destinations, hospitality, visitor attractions, retail travel, and transport. This text provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies. http://www.dropshippers.co.za/

"Consumer Behaviour in Tourism" takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: tour operation, tourist destinations, hospitality, visitor attractions,.. http://www.dropshippers.co.za/

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