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Product ID: J68061620

Integrated Marketing

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Product ID: J68061620
ISBN: 9780273676454

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author: David Pickton; Amanda Broderick

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Add to Cart Integrated Marketing Communications + CD - 2nd Edition

Integrated Marketing Communications, 2e David Pickton and Amanda Broderick Integrated Marketing Communications, 2e takes into account all..
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Product Features

A logical structure around the three key models of marketing communications—the IMC Process Model, the IMC RABOSTIC Planning Model, and the IMC Mix Model
Applied, real-world examples, including viewpoints from leading practitioners and academics
Relevant case material covering a wide variety of sectors and marketing scenarios
Robust pedagogy in each chapter, including viewpoints, objectives, chapter summaries, self-review and discussion questions, marginal and end of book glossaries. Text features include Need to Know, Food for Thoughts, and Warnings.
Unprecedented coverage of all elements of the marketing communications mix with separate chapters covering internet marketing, ethical issues, international marketing communications, direct and database marketing, creative and organisational issues, customer contact management, image and brand management and measuring integrated marketing communications.

Description

Integrated Marketing Communications, 2e http://www.dropshippers.co.za/

David Pickton and Amanda Broderick http://www.dropshippers.co.za/

Integrated Marketing Communications, 2e takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. Each model is clearly displayed graphically at the beginning of each part to provide a visual ‘route map’ throughout the book. This lively text takes a European.. http://www.dropshippers.co.za/

http://www.booksites.net/pickton

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