Managing Brand Me

About the Author

Thomas Gad is an experienced and inspirational Swedish branding authority, with more than 20 years’ experience for clients such as Nokia and Scandinavian Airlines. He lives in both London and Sweden, and has his own international consultancy business, also based in both places. His acclaimed book 4Dbranding, with foreword by Richard Branson, was published by Financial Times Prentice Hall. http://www.dropshippers.co.za/

Anette Rosencreutz has a wealth of practical experience in stimulating change, both with people and organisations. She is a copywriter and branding consultant focusing on entrepreneurial business using NLP- based skills. http://www.dropshippers.co.za/

Table of Contents

• Part Onedeveloping Brand Mechapter 1 the Brand Me basicschapter 2 the Brand Me method Part Twointegrating Brand Mechapter 3 installing Brand Me-how to make the changechapter 4 packaging Brand Me-now even better Part Threelaunching Brand Mechapter 5 activating Brand Me-setting the agendachapter 6 marketing Brand Me-time for action Part Fourliving Brand Mechapter 7 job Brand Me-spin off careerchapter 8 team Brand Me-join your forceschapter 9 leader Brand Me-go ahead and do itchapter 10 relationship Brand Me-make a better match Part 5future Brand Mechapter 11 buyer Brand Me-give the right signals in the market placechapter 12 real Brand Me-you are one of a kind
http://www.dropshippers.co.za/