Marketing: A Critical

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• Product ID: K30569151

Marketing: A Critical

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• Product ID: K30569151

Package Size

24.2cm x 17cm x 1.8cm

Gross Weight

476g

Author

Chris Hackley

Format

Hardback

Pages

192

Width

170.00 mm

Height

242.00 mm

Thickness

18.00 mm

ISBN

9781412911481

ISBN10

1412911486

Dewey

658.8

Nielsen BookScan Product Class

S4.0T

BIC Subject Category

KMP

Publisher

SAGE Publications Ltd

Publication date

18 March 2009

Country

United Kingdom

City

London

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Add to Cart Marketing: A Critical Introduction by Chris Hackley (Hardback)

	An unrivalled and entertaining introduction to the essentials of critical theory in marketing. 'I see this book as an important addition.. Buy 1 at wholesale price, make ~ 200% profit by reselling at market price ?up to R2000.

Description

An unrivalled and entertaining introduction to the essentials of critical theory in marketing. http://www.dropshippers.co.za/

'I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all' - Professor Rob Lawson, University of Otago. Does marketing really work for organizations, managers.. http://www.dropshippers.co.za/

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