E-Commerce 2010

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• Product ID: K55645177

E-Commerce 2010

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• Product ID: K55645177
• ISBN: 9780135090787

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Kenneth Laudon

Carol Traver

Publishing Date

Dec 2009

Binding

Paperback

Pages

876 Pages

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Add to Cart E-Commerce 2010 - International Version 6th Edition

	For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This.. Buy 1 at wholesale price, make ~ 150% profit by reselling at market price ?up to R1500.

Product Features

• Impact of the 2009 recession: understanding that in spite of the recession, E-commerce continues to thrive
• Emergence of new E-commerce business opportunities for mobile content (the “4th screen”), software applications, location-based services, shopping on the fly, and mobile payment
• Continued explosive growth in Web 2.0 services such as Twitter and Facebook, and expansion of social marketing opportunities
• E-books’ recent rise in popularity and demand
• More

Description

Table of Contents

PART 1: Introduction to E-commerce

• Chapter 1. The Revolution is Just Beginning
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Chapter 2. E-commerce Business Models and Concepts

PART 2: Technology Infrastructure for E-commerce

Chapter 3. The Internet and World Wide Web: E-commerce Infrastructure

Chapter 4. Building an E-commerce Website http://www.dropshippers.co.za/

Chapter 5. Online Security and Payment Systems

PART 3: Business Concepts and Social Issues

Chapter 6. E-commerce Marketing Concepts

Chapter 7. E-commerce Marketing Communications http://www.dropshippers.co.za/

Chapter 8. Ethical, Social, and Political Issues in E-commerce

PART 4: E-commerce in Action

Chapter 9. Online Retailing and Services

Chapter 10. Online Content and Media http://www.dropshippers.co.za/

Chapter 11. Social Networks, Auctions, and Portals

Chapter 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce http://www.dropshippers.co.za/

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Media Resource

Total 1 E-Commerce 2010 media files include videos, audios, programs or documents available for download.

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