Brilliant Marketing: What

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• Product ID: K70020807

Brilliant Marketing: What

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• Product ID: K70020807

Package Size

21.6cm x 13.5cm x 2cm

Gross Weight

428g

Author

Richard Hall

Format

Paperback

Pages

352

Width

135.00 mm

Height

216.00 mm

Thickness

20.00 mm

ISBN

9780273721239

ISBN10

0273721232

Dewey

658.8

Nielsen BookScan Product Class

S4.3

BIC Subject Category

KMPC

Publisher

Pearson Education Limited

Publication date

28 May 2009

Country

United Kingdom

City

Harlow

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Add to Cart Brilliant Marketing: What the Best Marketers Know, Do and Say by Richard Hall (Paperback)

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Description

Marketing. Everyone knows it's really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer. Brilliant Marketing answers key questions such as: * What is a brand? What is marketing and how is it changing? What is good, what is poor, what is brilliant? * How can I be creative.. http://www.dropshippers.co.za/

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