Strategic Marketing for Non

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Strategic Marketing for Non

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  • Product ID: K73497109
Package Size
23.5cm x 17.8cm x 2.4cm
Gross Weight
920g
Author
Philip Kotler
Author
Alan R. Andreasen
Format
Hardback
Pages
528
Width
178.00 mm
Height
235.00 mm
Thickness
24.00 mm
ISBN
9780131753723
ISBN10
013175372X
BIC Subject Category
KMP
Dewey
658.802
Nielsen BookScan Product Class
S4.0T
BIC Subject Category
KMHZ
Publisher
Pearson Education (US)
Publication date
10 October 2007
Country
United States
City
Upper Saddle River

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Title: Strategic Marketing for Non-Profit Organizations Edition: 7 7th Revised edition Illustrations note: Illustrations Imprint name.. More
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  • Title: Strategic Marketing for Non-Profit Organizations
  • Edition: 7
  • 7th Revised edition
  • Illustrations note: Illustrations
  • Imprint name: Prentice Hall
  • Table of contents: SECTION I Developing a Customer Orientation Chapter 1 The Growth and Development of Nonprofit Marketing SECTION II Strategic Planning and Organization Chapter 2 Developing a Customer-Centered Mindset Chapter 3 Strategic Marketing Planning Chapter 4 Understanding Consumer Behavior Chapter 5 Acquiring and Using Marketing..
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