Strategic Marketing for Non

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Strategic Marketing for Non

Title: Strategic Marketing for Non-Profit Organizations Edition: 7 7th Revised edition Illustrations note: Illustrations Imprint name: Prentice Hall Table of contents: SECTION I Developing a Customer Orientation Chapter 1 The Growth and Development of Nonprofit Marketing SECTION II Strategic Planning and Organization Chapter 2 Developing a Customer-Centered Mindset Chapter 3 Strategic Marketing Planning Chapter 4 Understanding Consumer Behavior Chapter 5 Acquiring and Using Marketing..

Author

Philip Kotler

Author

Alan R. Andreasen

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Strategic Marketing for Non-Profit Organizations by Philip Kotler (Hardback)

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Strategic Marketing for Non

.. The Growth and Development of Nonprofit Marketing SECTION II Strategic Planning and Organization..

Marketing in the Public Sector

..effectively about government programs, but it should also be on the bookshelf of any government..

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Strategic Marketing for Non-Profit Organizations by Philip Kotler (Hardback)

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