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The Orange Code: How ING

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The Orange Code: How ING
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The Orange Code: How ING

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  • Product ID: L13683595
Package Size
23.2cm x 16cm x 2.8cm
Gross Weight
435g
Author
Arkadi Kuhlmann
Author
Bruce Philp
Format
Hardback
Pages
272
Width
160.00 mm
Height
232.00 mm
Thickness
28.00 mm
ISBN
9780470287231
ISBN10
0470287233
BIC Subject Category
KNST
Dewey
332.1202854678
Nielsen BookScan Product Class
S4.9
BIC Subject Category
KFFK
Publisher
John Wiley and Sons Ltd
Publication date
03 December 2008
Country
United Kingdom
City
Chicester

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The Orange Code: How ING

This book examines how championing consumers led to ING Direct's revolutionary rise in the banking industry. In an industry dominated by.. More
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About this book, the "The Orange Code: How ING" author(s):
Arkadi Kuhlmann is the founding CEO of ING Direct USA, which has become the country's largest Internet-based bank. He also serves as Chairman of the Board of ING Direct Canada. Kuhlmann is active in a number of charitable organizations including the ING Direct Kids Foundation. Prior to starting ING Direct, he was president of North American Trust. Before that, he was president and CEO of Deak International in New York and professor of international finance and investment banking at Thunderbird School of Global Management in Phoenix, Arizona. Bruce Philp is a writer and branding consultant with nearly thirty years' experience in the field, working with some of the world's most well-known, valuable, and loved consumer brands. Philp cofounded GWP Brand Engineering, ING Direct's agency of record since its beginning, where he is today Chairman and a working consultant. He also teaches and writes for a variety of publications as well as his branding blog, www.brandcowboy.com. For more information or to contact the authors, please visit www.theorangecodebook.com.

Description

This book examines how championing consumers led to ING Direct's revolutionary rise in the banking industry. In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history. "The Orange Code" recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann - who believes in the power of individuals to control their financial.. http://www.dropshippers.co.za/

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