Design-Driven Innovation

Discounted and wholesale priced Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things..

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Design-Driven Innovation
South Africa Language

Design-Driven Innovation

Barcode
  • Product ID: M82026994
Package Size
24.3cm x 16cm x 2.9cm
Gross Weight
558g
Author
Roberto Verganti
Format
Hardback
Pages
288
Width
160.00 mm
Height
243.00 mm
Thickness
29.00 mm
ISBN
9781422124826
ISBN10
1422124827
BISAC Category Code
TEC004000
Dewey
658.4063
Nielsen BookScan Product Class
S4.2
BIC Subject Category
KMC
Publisher
Harvard Business School Publishing
Publication date
01 August 2009
Country
United States
City
Boston

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Design-Driven Innovation

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FAQ

About this book, the "Design-Driven Innovation" author(s):
Roberto Verganti is Professor of Management of Innovationat Politecnico di Milano. He is the founder of PRoject Science,a consulting institute which advises global corporations on themanagement of strategic innovation, and is the author of manyarticles in scientific journals, as well as the article "InnovatingThrough Design," published in the Harvard Business Review (December 2006).

Description

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice. http://www.dropshippers.co.za/

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In "Design-Driven Innovation: How to Compete by Radically Innovating What Things.. http://www.dropshippers.co.za/

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