Design-Driven Innovation

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• Product ID: M82026994

Design-Driven Innovation

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• Product ID: M82026994

Package Size

24.3cm x 16cm x 2.9cm

Gross Weight

558g

Author

Roberto Verganti

Format

Hardback

Pages

288

Width

160.00 mm

Height

243.00 mm

Thickness

29.00 mm

ISBN

9781422124826

ISBN10

1422124827

BISAC Category Code

TEC004000

Dewey

658.4063

Nielsen BookScan Product Class

S4.2

BIC Subject Category

KMC

Publisher

Harvard Business School Publishing

Publication date

01 August 2009

Country

United States

City

Boston

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Add to Cart Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean by Roberto Verganti (Hardback)

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FAQ

About this book, the "Design-Driven Innovation" author(s):

Roberto Verganti is Professor of Management of Innovationat Politecnico di Milano. He is the founder of PRoject Science,a consulting institute which advises global corporations on themanagement of strategic innovation, and is the author of manyarticles in scientific journals, as well as the article "InnovatingThrough Design," published in the Harvard Business Review (December 2006).

Description

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice. http://www.dropshippers.co.za/

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In "Design-Driven Innovation: How to Compete by Radically Innovating What Things.. http://www.dropshippers.co.za/

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• Letters D-I (DI)
• Letters D-I, Number (DIn)

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