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Corporate Strategy for

..and incorporates up-to-date, industry case studies, drawn from international sources. Each..

Hospitality Cost Control

..cost control. Written from a chefs’ perspective, this hands-on, practical book includes the..

Operations Strategy

..and Postgraduate students, this book builds on concepts from Strategic Management, Operations..

Entertainment Marketing

..to focus specifically on entertainment marketing, offering clear and up-to-date framework that..

The Business of Tourism

..their political, economic and socio-cultural environments. Written and contributed by leading..

eTourism - Information

..in business, tourism and hospitality programmes that need to explore how they can use ICTs in a..

Hospitality Management: An

..reader for students on introductory hospitality management programmes or non-specialist but..

Ecotourism

..text dealing with the relationship of tourism and nature, providing a contemporary analysis of..

ManageFirst

..a career within the Culinary Arts and Foodservice industry. Introducing the ManageFirst..

Introduction to Revenue

..key issues and career paths, while application chapters relate material to each segment of the..

An Introduction to Leisure

..inter-linked sections covering the leisure phenomenon and provision for leisure providing a..

Tourism - Change, Impacts and

..essential reading for anyone involved in tourism planning or development and is also suitable..

Marketing for Tourism

.. changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment..

Sports Economics

..economics majors. Offer a dose of economic thinking to the business of sports. Sports Economics..

Heritage Tourism

..be overstated. This book addresses this booming type of tourism and will prove to be a valuable..

The Business of Sport

..such as sponsorship and endorsement, risk management and the media. Set in an international..

Understanding Marketing

... The text provides a clear introduction to marketing. The personal feedback approach allows..

Service Operations Management

.., internet services, tourism and hospitality. Each chapter identifies key operations management..

Managing Urban Tourism

..urban tourism. The material is presented from a theoretical perspective in relation to..

Marketing For Leisure And

..is given to the need for public and voluntary organisations to become more marketing-oriented..

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