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The Business of Tourism

..students to see how the industry has developed and to contextualise the current issues and..

Introduction to Revenue

..management process. Professional profiles highlight key issues and career paths, while..

Sports Sponsorship and

... This book is written for any students studying sports marketing, sports management, physical..

The Business of Tourism

..(BOTM) provides an introduction to key aspects of tourism, and to the practice of managing a..

Economics of Sports, The

.. sports. The fourth edition includes many of the recent events in the sports industry and broader..

Tourism - The Business of

..consumer behavior, service quality and personal selling. Readings and integrative cases close..

Hospitality Cost Control

..cost control. Written from a chefs’ perspective, this hands-on, practical book includes the..

Understanding Marketing

..approach to marketing for readers with little or no prior knowledge of the subject. The text..

Transport and Tourism

..text in the field; topics covered in this latest edition include up-to-date and contemporary..

Sports Marketing

..courses in Sports Marketing. Shank provides a framework or conceptual model of the strategic..

Marketing for Hospitality

..book—this four-color leader is comprehensive and innovative, managerial and practical, state-of..

Food Preparation

..national cuisines. Over 1,700 recipes of tthese nations' best know dishes are also included...

Heads in Beds

..be. Focusing on the practical side of managing hospitality, travel and tourism marketing, this..

Service Operations Management

.., such as: the Internet, public and voluntary sectors, mass transport services, professional..

The Marketing of Sport

.. in sports marketing with cutting-edge analysis by the world’s leading sport marketing academics...

ManageFirst

..to the NRAEF test item writing guidelines Explanations for answers with remediation to the..

Entertainment Marketing

..entertainment industry. Entertainment Marketing &Communication is the first textbook to..

Sports Economics

.. it impacts the games seen at the stadium or in the arena. The third edition features coverage on..

Marketing Essentials in

..marketing concepts, discusses strategic marketing and the marketplace, and ends with functional..

Marketing for Tourism

..for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also..

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