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ManageFirst

.. to the competency guides Glossary of key terms A brief competency guide which is focused on Menu..

Sports Economics

..classes or seminars for economics majors. Offer a dose of economic thinking to the business of..

Marketing Essentials in

.. with industry executives and case studies provide a glimpse at the real-world of hospitality and..

Tourism and Leisure Research

..enable readers to successfully evaluate their own tourism and leisure research and the research..

Service Operations Management

..services, professional services, retailers, internet services, tourism and hospitality. Each..

Operations Strategy

..Management, Operations Management, Marketing and HRM to give students a comprehensive..

Introduction to Revenue

..keys to effective revenue management planning. Using the Rev MAP model as a guiding framework..

Marketing for Hospitality

..-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and..

Sports Marketing

... Shank provides a framework or conceptual model of the strategic marketing process that can be..

Sports Sponsorship and

..Marketing Communications concentrates primarily on the objectives of marketing communication of..

Understanding and Managing

..week semester (the final thirteenth week¿s lectures are often revisionary). Its aim is to give..

The Business of Tourism

..today. Holloway et al place emphasis on the practical operational aspects of the tourism..

The Business of Sport

.., Europe and Australia it is also of great interest to practitioners working in sport businesses...

Marketing For Leisure And

..than as a separate phenomemon. Coverage is given to the need for public and voluntary..

The Business of Tourism

..and future managers of tourism with both the business skills and an understanding of tourism..

Hospitality Cost Control

..’ perspective, this hands-on, practical book includes the formulas for success and profitability..

An Introduction to Leisure

..concepts and reinforces learning through end-of-chapter review questions. Readership: A core..

Understanding Marketing

..to marketing for readers with little or no prior knowledge of the subject. The text provides a..

Economics of Sports, The

..economics. Core economic concepts developed through examples from the sports industry. The..

Tourism - Concepts and

.. of tourism and the demand side first, then organizing tourism, followed by the operating sectors...

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