Creating Breakthrough Products

Discounted and wholesale priced Creating Breakthrough Products - Innovation from Product Planning to Program Approval available..

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Creating Breakthrough Products
South Africa Language

Creating Breakthrough Products

Barcode
  • Product ID: N11255213
  • ISBN: 9780139696947
Package Size
22cm x 4.5cm x 27cm
Gross Weight
1.2kg
Author
Jonathan Cagan
Craig Vogel
Publishing Date
Oct 2001
Binding
Hardback
Pages
336 Pages

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Creating Breakthrough Products

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive.. More
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Product Features

  • Techniques for identifying breakthrough opportunities —Exclusive new analysis techniques draw upon deep insight into social, economic, and technological forces to identify opportunities for extraordinary success, e.g., Sony Walkman.
  • Helps students become far more effective in identifying significant market opportunities. Ex.___
  • Today's seven most important value-adds —Identifies and illuminates seven key opportunities to add value: emotion, aesthetics, identity, ergonomics, impact, technology, and quality.
  • Helps students quickly and systematically determine how their products or services will differentiate themselves. Ex.___
  • More

Description

Table of Contents

1. What Drives New Product Development.

2. Moving to the Upper Right.

  • Integrating Style and Technology. Style vs. Technology: A Brief History of the Evolution of Style and Technology in the 19th and 20th Centuries. Middle Class and the Height of Mass Marketing. Positioning Map: Style vs. Technology. Positioning Map of Starbucks. Knockoffs and Rip-offs...
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Unlocking Opportunities for

Unlocking Opportunities for

..that bias them against real innovation and lead them to avoid their best opportunities. This..

Discovery-driven Growth

Discovery-driven Growth

..: Discovery-driven Growth Subtitle: A Breakthrough Process to Reduce Risk and Seize Opportunity..

The Other Side of Innovation

The Other Side of Innovation

..Trimble reveal how to execute an innovation initiative whether a simple project or a grand..

Design-Driven Innovation

Design-Driven Innovation

... Design-driven innovations do not come from the market; they create new markets. They don't push..

Real-Time Marketing forLean Six SIGMALean Six Sigma: Combining SixNetwork Challenge, TheThe Cortisol Connection DietBreakthrough by Michael FullanThe Coffee Boys' Step-by-stepProduct Development TeamsFinancing the FutureThe Innovation SecretsFortune at the Bottom of theThe New Age of InnovationOpen Business Models: HowBetter Green BusinessIBM Lotus Connections 2.5The Fortune at the BottomIntelligent MentoringEffective Small BusinessBreakthrough French 2: EuroBreakthrough French 3: EuroMastering Global BusinessHypnotic Scripts That WorkeBusiness by Greg HoldenMcKinsey Engagement
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