Creating Breakthrough Products

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• Product ID: N11255213

Creating Breakthrough Products

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• Product ID: N11255213
• ISBN: 9780139696947

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Jonathan Cagan

Craig Vogel

Publishing Date

Oct 2001

Binding

Hardback

Pages

336 Pages

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Add to Cart Creating Breakthrough Products - Innovation from Product Planning to Program Approval

	Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive.. Buy 1 at wholesale price, make ~ 160% profit by reselling at market price ?up to R760.

Product Features

• Techniques for identifying breakthrough opportunities —Exclusive new analysis techniques draw upon deep insight into social, economic, and technological forces to identify opportunities for extraordinary success, e.g., Sony Walkman.
• Helps students become far more effective in identifying significant market opportunities. Ex.___
• Today's seven most important value-adds —Identifies and illuminates seven key opportunities to add value: emotion, aesthetics, identity, ergonomics, impact, technology, and quality.
• Helps students quickly and systematically determine how their products or services will differentiate themselves. Ex.___
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Description

Table of Contents

1. What Drives New Product Development.

• Redefining the Bottom Line. Identifying Product Opportunities: The SET Factors. POG and SET Factor Case Studies.
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2. Moving to the Upper Right.

• Integrating Style and Technology. Style vs. Technology: A Brief History of the Evolution of Style and Technology in the 19th and 20th Centuries. Middle Class and the Height of Mass Marketing. Positioning Map: Style vs. Technology. Positioning Map of Starbucks. Knockoffs and Rip-offs...
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Unlocking Opportunities for

..that bias them against real innovation and lead them to avoid their best opportunities. This..

Discovery-driven Growth

..: Discovery-driven Growth Subtitle: A Breakthrough Process to Reduce Risk and Seize Opportunity..

The Other Side of Innovation

..Trimble reveal how to execute an innovation initiative whether a simple project or a grand..

Design-Driven Innovation

... Design-driven innovations do not come from the market; they create new markets. They don't push..

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• Letters C-B-P (CBP)

Skin Care Products

..Care Products Each day, when we look at the mirror, we want to be looking and feeling young, healthy and radiance. We want our skin care..

Clinique Price List

..manufactures cosmetic products, skincare products, perfumes and toiletries. You can find Clinique price list providing a list of products with..

Barcode Scanner

..stubborn cash reception machine, more and more small businesses choose to spend only a quarter of what cash machine costs to have a smart and..

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Media Resource

Total 1 Creating Breakthrough Products media files include videos, audios, programs or documents available for download.

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