Social Marketing in the 21st

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• Product ID: N15128801

Social Marketing in the 21st

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• Product ID: N15128801

Package Size

22.9cm x 15.2cm x 1.9cm

Gross Weight

582g

Author

Alan R. Andreasen

Format

Hardback

Pages

280

Width

152.00 mm

Height

229.00 mm

Thickness

19.00 mm

ISBN

9781412916332

ISBN10

141291633X

BISAC Category Code

POL019000

BIC Subject Category

JBN

Dewey

658.8

LC Classification

2005022466

Nielsen BookScan Product Class

S4.3

BIC Subject Category

KMP

Publisher

SAGE Publications Ltd

Publication date

15 February 2006

Country

United Kingdom

City

London

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Add to Cart Social Marketing in the 21st Century by Alan R. Andreasen (Hardback)

	Offers applications for a contemporary approach to social and behavioural change through social marketing. This book encourages social.. Buy 1 at wholesale price, make ~ 220% profit by reselling at market price ?up to R1800.

FAQ

About this book, the "Social Marketing in the 21st" author(s):

Alan Andreasen (Ph.D. M.S. Columbia University) is a professor in the McDonough School of Business at Georgetown University. His research interests include the application of marketing to nonprofit organizations, social marketing, and consumer behavior. Professor Andreasen is a member of several academic and professional associations and serves on the editorial boards of the Journal of Consumer Policy, the Journal of Consumer Research, Social Marketing Quarterly, and the Journal of Public Policy and Marketing. He is also past president of the Association for Consumer Research and is currently Interim Executive Director of the Social Marketing Institute. Professor Andreasen's publications include 16 books and over one hundred articles and conference papers. His most recent books are Ethics in Social Marketing [Georgetown University, 2001], Strategic Marketing in Nonprofit Organizations, 6th ed. (co-authored with Philip Kotler of Northwestern University) [PH, 2003], Marketing Research that Won't Break the Bank [Jossey-Bass, 2003] and Marketing Social Change [Jossey-Bass, 1995]. Professor Andreasen is a consultant to the World Bank, the American Cancer Society, the Centers for Disease Control and Prevention, Boys and Girls Clubs, and others. He also conducts executive seminars worldwide for a diversified set of non-profit and private sector organizations and several government agencies.

Description

Offers applications for a contemporary approach to social and behavioural change through social marketing. This book encourages social marketers to think beyond the "downstream" market of individuals whose behaviour they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. http://www.dropshippers.co.za/

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change.. http://www.dropshippers.co.za/

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