International Marketing and

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• Product ID: N16680824

International Marketing and

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• Product ID: N16680824
• ISBN: 9780273713876

Package Size

22cm x 4.5cm x 27cm

Gross Weight

1.2kg

Author

Gerald Albaum

Edwin Duerr

Publishing Date

May 2008

Binding

Paperback

Pages

736 Pages

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Add to Cart International Marketing and Export Management - 6th Edition

	This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International.. Buy 1 at wholesale price, make ~ 180% profit by reselling at market price ?up to R1600.

Description

Table of Contents

• Preface
• Chapter 1 - International Marketing and Exporting
• Chapter 2 - Bases of International Marketing
• Chapter 3 - The International Environment: Culture, Economic Forces, Political/Legal, and Competition
• Chapter 4 - Export Market Selection: Definition and Strategies
• Chapter 5 - Information for International Market(ing) Decisions
• Chapter 6 - Market Entry Strategies
• Chapter 7 - Export Entry Modes
• Chapter 8 - Nonexport Entry Modes
• Chapter 9 - Product Decisions
• Chapter 10 - Pricing Decisions
• Chapter 11 - Financing and Methods of Payment
• Chapter 12 - Promotion and Marketing Communication
• Chapter 13 - Handling Export Orders and Supply Chain Management
• Chapter 14 - Organization of International Marketing Activities
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• Inventory
• Letter I
• Letters I-M (IM)
• Letters I-M-A (IMA)

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