Neuro Web Design: What Makes

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• Product ID: N40253638

Neuro Web Design: What Makes

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• Product ID: N40253638

Package Size

22.9cm x 17.8cm x 9mm

Gross Weight

276g

Author

Susan Weinschenk

Format

Paperback

Pages

168

Width

178.00 mm

Height

229.00 mm

Thickness

9.00 mm

ISBN

9780321603609

ISBN10

0321603605

Dewey

658.8342

Nielsen BookScan Product Class

S10.2

BIC Subject Category

UVX

Publisher

Pearson Education (US)

Publication date

23 December 2008

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Add to Cart Neuro Web Design: What Makes Them Click? by Susan Weinschenk (Paperback)

	Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious.. Buy 1 at wholesale price, make ~ 190% profit by reselling at market price ?up to R480.

FAQ

About this book, the "Neuro Web Design: What Makes" author(s):

Susan Weinschenk has a Ph.D. in Psychology. For the past 30 years she has been an industry leader, consultant, and expert in usability, interface, and web design. Most recently she has been reviewing the research on the psychology of persuasion and non-conscious decision-making and has been a keynote speaker on this topic at conferences and for clients. Susan is a national and international speaker for user experience and usability conferences, most recently the keynote speaker for the Internet User Experience Conference in Ann Arbor MI, and an invited speaker for the Usability Professionals Association, just held in Baltimore MD. She has hundreds of clients, mainly in the US.

Description

Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important.. http://www.dropshippers.co.za/

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